ServiceNow applications will be available on Amazon Web Services Marketplace as part of a five-year strategic collaboration agreement between the two companies. ServiceNow and AWS will also co-develop AI business applications focused on industries.

The deal, which starts in early 2024, rhymes with AWS' pact with Salesforce. AWS is building out its AWS Marketplace by listing go-to SaaS providers. ServiceNow's applications and co-developed services will be hosted on AWS.

On the generative AI front, ServiceNow can give joint customers the ability to co-mingle its proprietary large language models with others offered via Amazon Bedrock. The two companies said they will focus on use cases in manufacturing, supply chain, call centers and cloud transformation.

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Integrations planned by ServiceNow and AWS include:

  • ServiceNow Customer Service Management (CSM) will be integrated with Amazon Connect to enhance workflows for case management. ServiceNow Now Assist and Amazon's AI and machine learning technologies can be used for sentiment analysis, conversation recaps and contextual data.
  • The two companies will create a cloud center of excellence with the ServiceNow platform to identify workloads to move to AWS. ServiceNow's Technology Workflows will recommend operational workflows.
  • AWS and ServiceNow will develop an automotive manufacturing platform for building, maintenance and repair data throughout the vehicle lifecycle. The two companies will combine ServiceNow's workflows and AWS data lakes. This platform will be developed with a "leading automotive manufacturer."
  • ServiceNow said it will integrate the Now Platform with AWS Supply Chain to create a "forward looking" supply chain management set of tools for forecasting, inventory, sustainability, and automation.

Here's the week from the Constellation Research team at re:Invent.