Post-sales is a critical phase of the customer lifecycle in terms of offering up the most opportunities for expansion revenue and optimizing customer lifetime value. But these signals often get lost in silos or simply ignored, leading to lost revenue opportunity. To address this issue, Magnify, which bills itself as a customer growth optimization platform focused on post-sales optimization, has launched its new AI Assistant, an agent purpose-built to optimize key elements of post-sales revenue generation. According to Magnify, the new tool is designed as a proactive, intelligent agent designed to find and execute growth opportunities automatically across the customer lifecycle.
A pervasive issue in growth optimization is the continued silos of data that typically prevent the ability to identify both positive and negative customer signals. And most AI tools are still bolted on to a single system like a CRM or customer success platform, delivering limited insights. And AI analytics can often deliver complex analysis, but typically without a direct path to action. Magnify CEO Josh Crossman acknowledged this industry gap, stating, “Our industry has talked about AI for years, but it’s not delivered revenue growth and real cost-savings. With Magnify’s AI Assistant, we’re delivering something entirely different; an agent that doesn’t just analyze data, it acts on it.”
The Assistant monitors granular customer signals, autonomously forecasting outcomes, and can execute the right plays across every digital touchpoint. This agent combines GPT-powered personalization with seamless multi-platform orchestration to identify and take action on growth opportunities. Crossman likens it to “adding an analyst, data scientist, and growth marketer to the team who never sleeps, scales infinitely, and stays focused on outcomes that matter: retention, expansion, and growth.”
The Magnify AI Assistant achieves this by orchestrating three core, interlocking capabilities:
Autonomous Forecasting: Predicts churn, conversion, and expansion opportunities quarters in advance, updating in real time as customer behavior shifts. Provides drivers of churn and expansion. See recommendations on next best steps for accounts and users.
Universal AI Research: Use AI to search in seconds across product, marketing, sales, and CS systems to find hidden insights like disengaged users or at-risk accounts. Ask any question to analyze entire segments, user cohorts, or individual accounts. See insights from
Unlock Productivity Gains with AI Automation: Trigger actions in any connected system via Magnify, automatically running multi-platform motions across all your systems. Create campaigns in minutes using AI or one-off actions for users. Automate email, in-app, messages, support, tasks, and more to engage all your users and accounts. Get rid of tedious, repetitive tasks, unlocking massive productivity gains for post-sales teams . All personalized with GPT-quality messaging.
The Magnify agentic approach seeks to eradicate tedious, repetitive tasks, allowing post-sales organizations to focus more on revenue and expansion opportunities. By automating engagement with all users and accounts, human talent is freed up to focus on high-touch, strategic engagement, accelerating measurable post-sales revenue growth without the need to hire more staff.
For growth leaders looking to optimize post-sales growth, agentic tools can speed the reinvention of GTM motions. However, a lot of AI agents offered from CRM and customer success tools are focused on only the data inside their respective systems. And, they can increase the cost of ownership of core systems significantly. Tools like Magnify can be a strong “easy button” to pulling together data from disparate GTM apps, adding agentic flows to take action across sales, customer success and other revenue stakeholders. In this new age of AI, growth leaders need to identify the fastest paths to success, mitigating risk while improving outcomes.
