Cindy Zhou

Nordic Bank Uses IPsoft's Cognitive Agent Amelia to Drive Digital Transformation This case study examines SEB Bank's experience implementing IPsoft's Amelia artificial intelligence (AI) platform for use by both internal employees and external…

Joint Marketing and Sales Complexity Create Demand for Alliance Automation Solutions Todayacirc;#153;s hypercompetitive business environment challenges organizations to work across multiple internal departments and external partners to deliver a seamless customer experience…

Today's Digital Customer Requires Organizations to Deliver Multichannel Engagement Today's digitally empowered customers create a challenge for organizations to sell, market and service them effectively. Expectations are higher than ever before, and…

Salesforceacirc;#153;s Progress in AI Analytics, Collaboration, Training, Platform, Sales and Marketing During the first week of November 2017, Constellation analysts congregated in San Francisco for Salesforceacirc;#153;s annual customer conference, Dreamforce. Major…

Updated May 2, 2018 The General Data Protection Regulation, or GDPR, was enacted in 2016 with the aim of protecting European Union (EU) citizens from privacy and data breaches. GDPR, which replaces the former Data Protection Directive, mandates new personal data-handling…

The business-to-business (B2B) marketing world is abuzz about account-based marketing (ABM), which involves a targeted effort to focus marketing campaigns and budgets on a select set of pre-determined accounts. However, Constellationacirc;#153;s research shows that an…

In early July 2017, Constellationacirc;#153;s analysts descended on New York Cityacirc;#153;s Javitz Center for Inforacirc;#153;s annual customer event, Inforum 2017. Infor attracted over 7,000 attendees, its biggest crowd to date at Inforum. Key announcements included the…

Cloud-Based CPQ Solutions Deliver Strong ROI and Sales Cycle Acceleration This report examines how cloud Configure Price Quote (CPQ) software can help organizations accelerate sales cycles, increase margins and streamline processes so sellers can focus on selling. CPQ…

Customer Experience (CX) software suites from technology providers aim to provide businesses with a seamless experience across marketing, sales and service, offering a single view of the customer. On the other hand, customers must deal with a fragmented CX technology stack…

FinTech Company in Hyper-Growth Mode Moves Communications to the Cloud Betterment, a company at the forefront of the FinTech ( financial technology) disruption, grew rapidly from a small start-up with eight employees to a mid-sized company with 200 employees and over $8…

A CMO’s Guide to Mobile Marketing Opportunities in 2017 and 2018 Advancements in the world of mobile technology continue to develop rapidly. Mobile devices such as smartphones and tablets have become an integral part of people’s daily life. Mobile has become an essential…

Smartphones have been declared a device that people acirc;#156;canacirc;#153;t live withoutacirc;#157;. With over two billion smartphones in use globally, mobile marketing presents an effective and personal way for companies to engage with their customers. Chief Marketing…