Dreamforce 2017 Product Announcements You Need to Know

Salesforce’s Progress in AI & Analytics, Collaboration, Training, Platform, Sales and Marketing

During the first week of November 2017, Constellation analysts congregated in San Francisco for Salesforce’s annual customer conference, Dreamforce. Major announcements made at Dreamforce 2017 focused on five new applications for greater personalization of solutions, a host of product enhancements and nudging customers to move to the new Lightning platform. This event report analyzes the announcements made at Dreamforce 2017 in the following areas: artificial intelligence and analytics; front-office adoption; personal productivity and collaboration; platform; and Sales Cloud and Marketing Cloud.