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Marketing transforms faster than ever in the digital era. My newest report, “The State of Marketing in 2015" describes the current marketing environment and identifies the direction marketing will head in the near future. This report identifies seven measures early adopters must take to prepare for the disruptive forces influencing marketing. Use this report to benchmark and plan for your marketing future.
Analyst Blog
I am not a lawyer, but I have a strong sense that search outputs are not the sort of thing that constitutes speech. Let's bear in mind what web search is all about.
Google search is core to its multi-billion advertising business. A search result is not an unfiltered replica of something from the public domain, but rather the subtle outcome of complex Big Data processes. Google's proprietary search algorithm is famously secret, but we do know how sensitive it is to context. Search results change day by day and from place to place. And why is this?
Analyst Blog
Right now it seems as if the entire Technology Industry is saying that the Internet of Things is the next big thing and will change everything for Digital Business. But can someone be more specific about where, and for what reason, my Enterprise should be deploying, or piloting an IoT solution?
Analyst Blog
The #AdobeSummit has begun and the news below, for the 6,000 digital marketers and senior leaders from the world’s top brands is being digested, while sharing best practices and networking. As a marketer, there never seems to be enough time to learn everything, but soak it up. It’s all here! And if you are here in […]
Analyst Blog
Constellation of Partnerships AheadOn March 9, 2015 Constellation Research announced a strategic alliance with Digital Clarity Group. I wanted to take a minute to discuss what this alliance means for our clients and prospects. I also wanted to share a bit about how this fits within the vision of Constellation Research.
Analyst Blog
Vendor Profile
Vendor Profile: Reltio This vendor profile provides an overview of Reltio and identifies key differentiators, product offerings, and a short list guide for buyers.
Quarks
Driving Excellence in Customer Experiences a Top Priority for Executives This report identifies seven trends influencing the future of marketing, and explains how organizations should prioritize customer experience in the digital age.
There are roughly 300 million individuals in the U.S., let us estimate half would possibly wear a smart watch and of that half, one third can afford a $400-600 smart watch. So we are looking at one sixth of the U.S. population as the TAM for the Apple Watch.This means, in the U.S., Apple has to sell 50 million watches to claim mass adoption, and with the world's population at seven billion, and a TAM at one twelfth globally (instead of a TAM of one sixth in the U.S.) Apple would need to sell almost 600 million watches to claim "mass adoption" globally.
Analyst Blog
Apple Event Announcements Shows Continued Progression In The Digital LifestyleThe Spring Forward Apple event at Yuerba Buena gardens brought forth a slew of major announcements that pointed to the continued build out of the Star Trek roadmap.
Analyst Blog
Two award-winning advisory firms to address the needs of brands and organizations for strategic advice and analysis on effective response to digital disruption.Digital Clarity Group and Constellation Research, Inc. will remain separate entities. The alliance is focused on the buy-side market.
Analyst Blog
Two award-winning advisory firms to address the needs of brands and organizations for strategic advice and analysis on effective response to digital disruption.
Press Release
I'm going to assume readers know what's meant by the "Creepy Test" in privacy. Here's a short appeal to use the Creepy Test sparingly and carefully.We should avoid being subjective about privacy. By all means, let's use the Creepy Test to help spot potential privacy problems, and kick off a conversation. But as quickly as possible, we need to reduce privacy problems to objective criteria and, with cool heads, debate the appropriate responses.
Analyst Blog
Here's a list of the research I’ve been working on – just to give you an idea of where I see the customers of the world going. One of the best things about being an analyst is that you get to see the world from a collected set of experiences – from vendor briefings, conferences, speaking engagements and advisory – and you start to see patterns and that help to shape your view of the world.
Analyst Blog
Quarks
Digital Revolutionizes Manufacturing and Brings It Closer to the Consumer The state of manufacturing in 2015 reveals the growing linkage between consumers and producers. This report identifies six trends that will continue to influence manufacturing as digitization transforms the economy.
If there is a standard question asked in any meeting involving Digital Business, or even on current IT, by a CEO, or a CIO, then this is the one! Fortunately there is a clear answer that has not yet failed to arouse interest, as the financial benefits are immediately clear and easy to track, yet at the same time it is low on internal operational disruption. Finally, it doesn’t cause conflict with Sales, Marketing or new Digital Officers activities!
Analyst Blog
In late February 2015, IBM held their first global Interconnect event in Las Vegas. All major software brands were bought together (with analytics in a support role) to highlight the future of IBM from a software perspective. Clearly given the … Continue reading →
Analyst Blog
This is Part 2 of my coverage of the White House #CyberSecuritySummit; see Part 1 here. It would be naive to expect such an event to make actual progress. But on the other hand, the root causes of our cybersecurity dilemma have been well known for years, and this esteemed gathering seemed oblivious to them.Where's the serious talk of preventing cyber security problems? Where is the attention to making e-business platforms and digital economy infostructure more robust?
Analyst Blog
I wrote a lengthy report on the future of data… due to several reasons I never got around to publishing it (yet — I’d like to eventually, but now needs some updating). I would like to share some excerpts from this report – such as the one below. Please let me know your thoughts and … Continue reading The Future of Data – An Ultra Brief Summary →
Analyst Blog
Last week my colleague Ray Wang and I ventured to Chicago to visit Capgemini and attend their well-organized analyst day. The theme over the two days was pretty clear – innovation is the future for Capgemini. Easy to proclaim, difficult to execute. So can Capgemini live up to their lofty proclamation? Only time will tell but here are three take-aways that indicate they are on the right path:… Continue reading →
Analyst Blog
As they say, you only get one chance to make a first impression. Well, spreadsheet/database vendor Airtable gets a 9/10 for creating an amazing first time user experience that helps guide you through getting started. To help you successfully use their product, they:
Analyst Blog
An unpublished letter to the editor of The New Yorker, February 2015.The online version of the article is subtitled "Solving an Unsolvable Problem". The apparent oxymoron belies a wondrous pattern we see in mathematical discovery. Conundrums widely accepted to be impossible are in fact solved quite often, and then frenetic periods of innovation usually follow. The surprise breakthrough is typically inefficient (or, far worse in a mathematician's mind, ugly) but it can inspire fresh thinking and lead to polished methods. We are in one of these intense creative periods right now.
Analyst Blog
On the morning of March 2nd 2015 the long rumored acquisition of Aruba Networks by HP came through with the official press release (find it here). Here I dissect the press release News Analysis style.
Analyst Blog
Over the past year, I’ve had the pleasure of speaking with 19 billionaires. I took the opportunity to ask them for their life lessons and leadership advice. Because these uber successful individuals came from varied backgrounds and industries, I was expecting many different answers. However, I was proven wrong.
Analyst Blog