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Constellation recently published our “State of Enterprise Technology” series of research reports. These reports assess the state of enterprise technologies Constellation identified as essential to digital transformation. These reports also describe the future usage and evolution of these technologies. My contributions to “State of Enterprise Technology” series focus on Matrix Commerce (retail and commerce technologies). In my report, The State of Retail in 2015 and Beyond I identified seven trends impacting retail.
Analyst Blog
Just a warning... this is your last chance to watch Constellation's Connected Enterprise session recordings! On February 2, the majority of the recordings will be restricted to Research Unlimited and Constellation Executive Network members.
Analyst Blog
I’ve kicked off 2015 thinking of the “futures of work.” Notice that I did not say the future, but rather the “futures.” No one clear future is on the horizon -- artificial intelligence in the workplace? further integration of global workforces? new technologies? -- but I am certain 2015 will be a year of discovery in each such area and more. I feel these five resolutions will help position you for the nimbleness and lighter touch that has become the hallmark of today’s manager. I welcome your suggestions for further resolutions in the comments field!
Analyst Blog
Medallia® Customer Experience Management (CEM) provider announced the release of Medallia Resolve, an advanced customer experience capability that helps companies quickly find the root causes of recurring customer pain points so they can be addressed at the source of the problem. One of the biggest issues is that companies don’t keep track of what reoccurring issues their customers have and use that feedback to correct things in their company. As a result, the same problems happen over and over and over again, waisting thousands and sometimes millions of dollars. Closing the ‘inner loop’ with customers has become standard practice for some companies resolve individual customer issues. And even more difficult is the challenge is to increase the strategic impact of customer feedback by closing the ‘outer loop,’ or aggregating feedback to uncover business improvement opportunities that provide tangible value for large groups of customers.
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In a 2014 survey conducted by McKinsey & Company and the ANA, B2B and B2C marketers revealed the real forces disrupting marketing effectiveness today. Below is a summary highlighting the results. 1. Complexity and Fragmentation 48% of marketers reported that the fragmentations of the audience, and complexity of solutions and options for audience engagement, are significant disruptions to the success of their marketing efforts. There doesn’t seem to be much hope for a near-term fix; 44% of marketers reported that these factors will remain a challenge in the next 1-3 years.
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Demand for Computer Systems Analysts with big data expertise increased 89.9% in the last twelve months and 85.40% for Computer and Information Research Scientists. Demand for Python programming expertise increased 96.9% in big-data related positions in the last twelve months. These and other key insights are from a recent analysis completed of big data hiring trends […]
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My new report, Why Top Marketers Create Branded Social Networks for Customer Engagement is about how Marketers can create social networks to deliver better engagement and business results with branded online communities.
Analyst Blog
Updated February 22, 2015Constellation recently published our State of Enterprise Technology series of research reports. These reports assess the current state and describe the future direction of several technologies. Use these reports to measure your organization's progress with your enterprise solutions and plan for the future.
Analyst Blog
Part 2; The role of existing business functions and technology provisioning when Digital Business adds new business functions and technology provisioning Digital Business models stress agile, dynamic, and responsive to external opportunities using sense and respond. Is this just adding a new technology operation to the Front Office? Its difficult to see how the Back Office IT model built for optimization of internal operations can support such a flexible business-operating model without some changes at least.
Analyst Blog
Images, videos, infographics, and other visual content have become increasingly popular forms of digital expression for individuals and content marketing fodder for bloggers and marketers. This content has spurred the growth of social networks in which such content is produced and shared such as Vine, Pinterest, and Instagram. So it should be no surprise that advertisers and...
Analyst Blog
Simple truth – at the edges is where you find the customer. "Edge" in retail speak refers to pushing relevant and actionable data closer to the customer touch points – to the edges of the retailer’s network. Retailers must focus on executing on the edge with better visibility and greater analytics or by being more savvy in product delivery to maintain relevance for their physical stores.
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This week Constellation attended The NRF Big Show along with 33,000 other retail-minded attendees. The one big takeaway from the retail industry's premier event? Retailers must move toward seamless customer experience.
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Premium Research
Marketers Create Social Networks to Deliver Better Engagement and Business Results
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This report explores how smart marketers can apply investments in social networks to drive business results. Included: key criteria for evaluating and selecting social network technology and 6 best practices for successful deployment.
On Jan 14th, Facebook officially announced the much rumoured Facebook for Work. This private version of the popular social network is designed to provide employees a place to collaborate securely with their colleagues. This sounds like a great idea, if it were still 2010.
Analyst Blog
There is a popular view that most people are smart enough to know what they're doing when they trade personal information for services. During these types of transactions, however, people can and should retain their privacy -- because privacy and Personal Information (or PII) are different things. Transacting in personal information should not lead to a compromise on privacy. Here's how your actions can help change this practice.
Analyst Blog
There seems to be a belief that the value lies in the data, the information as to what has changed or is happening, and that may be so, but surely the ‘sense’ part will only provide business value if coupled with a ‘respond’? It’s likely that this requires the IoT data to assessed, and then used as an input to start an existing internal, or Back Office, enterprise application set of processes.
Analyst Blog
In not really surprising lockstep social network giants Facebook and LinkedIn announced enterprise offerings. For Facebook it is ‘Facebook at Work’ – bringing all the social tools of feeds, posts, messages etc. to the world of the enterprise, limited to the employees of the same enterprise. For LinkedIn it is initially about allowing employees of the same enterprise to send InMails to each other, and then create enterprise level groups to foster content sharing.Let's analyze these new offerings.
Analyst Blog
You think your business has customer acquisition issues? Consider the plight of ice cream manufacturers and retailers during the winter months! Eating ice cream – let alone buying it – during the cold winter months is about as counterintuitive as buying sunglasses in London, England, where clouds and rain are permanent symbols on the weather forecast. Yet...
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In his provocative book, Zero To One, Peter Thiel offers a view of entrepreneurship that is radical, in the original sense of the word. That is, it goes to the root of entrepreneurship: how to take bold risks to create a better future. Thiel believes that an entrepreneur should build a lasting company, not merely a successful one...
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Quarks
State of the State: Customer Success Management
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Customer service and support evolves into customer success management. Customer success management becomes a top priority for all companies, at all levels.
Quarks
State of the State: Retail
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The state of the state explores the impact of digital transformation on retail technologies.
Sensei introduced a brand and logo refresh this week to usher in a new era of service based on its new Customer Insight Analysis (CIA) platform. The goal in redesigning our logo was to provide a visual aid that better represented the business’s unique differentiator in a crowded marketplace. The response has been overwhelmingly positive yet it...
Analyst Blog
For the second year running, the FIDO Alliance hosted a consumer authentication showcase at CES, the gigantic Consumer Electronics Show in Las Vegas, this year featuring four FIDO Alliance members.
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One approach is to categorise different classes of IdP, matched to different transaction types. "Levels of Assurance" (LOAs) have been loosely standardised by many governments and in some federated identity frameworks, like the Kantara Initiative. The US Authentication Guideline NIST SP 800-63 is one of the preeminent de facto standards, adopted by the National Strategy for Trusted Identities in Cyberspace (NSTIC). But over the years, adoption of SP 800-63 in business has been disappointing, and now NIST has announced a review.
Analyst Blog