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In my first real marketing role, I felt like a complete fraud. I had stumbled into marketing and strategy while working for IBM and had the good fortune to work with a “startup” (whatever that was) developing a platform for online communities. I was simultaneously a product manager, sales exec, marketing director, tech support and […]
Analyst Blog
Adobe officially closed its acquisition of the technology assets and accounts of the comScore Digital Analytix business. What this means for you: Adobe and comScore will work together to ensure that the business-critical workflows that Digital Analytix customers rely upon are not disrupted. They welcome all Digital Analytix customers into the Adobe family and will provide clients with the […]
Analyst Blog
While the notion of package delivery via civilian drones may remain a fanciful notion to some, the reality is that drones may become a mainstream method of transport sooner rather than later.
Insight Blog
I remember back in 2008-2009 being asked whether social / digital / communities had any business value. To me it was instinctively obvious, but I got that it was not obvious to others. In wanting others to see what I saw, I I started down the road of creating ROI models for digital / social / online communities.In the report, you will find 6 general areas that online communities can contribute to the two things that are very important to business – either reducing costs or increasing revenue. You can download the excerpt and learn more about what I discovered.
Analyst Blog
Chief analytics officers should be grounded in the business and deeply familiar with customer experience. From there, use more data, test, test, test and make the case for data-driven decisions. … Continue reading →
Analyst Blog
The Future of Digital Platforms Drive New EconomiesWhile the regulatory pressures have not subsided for the financial sector, concerns mount legacy financial and insurance providers as fin tech startups disrupt the existing landscape. The transformation of finance panel included insights from one mature disruptor among the panelists of traditional financial services providers (see Figure 1): ...
Analyst Blog
The Shift From Apologetic Regulatory To A FinTech TransformationDespite the huge regulatory burden since the Lehman Brothers crisis, the financial services market shows signs of optimization among the innovations emerging from fintech startups. The combination of IOT, robotics, artificial intelligence, and block chain tech provide the foundation for the next transformation in finance.
Analyst Blog
Even though there is must talk about customer excellence in customer experience, many companies, according to customers don’t hit the mark. Intelliresponse identified 5 things brands need to do to make customer experience work. Here they are: Why? 87% of customers believe brands need to put more effort into seamless experiences. 89% of customers get […]
Analyst Blog
The first stage in any technology build and deploy project is to capture a well-structured business requirement to work from. The more innovative, and the higher the business value, the more difficult this becomes. Finding common ground between business and technology in respect of IoT based Smart Services deployments is particularly challenging.When business values and technology capabilities are new and truly innovative market-disrupting moves are being sought then finding a method to focus ideas, capture and translate into technology requirements is difficult.
Analyst Blog
There was some big news today in the highly competitive enterprise social business market. By big, I mean $50 million big: HighQ completes $50 million growth financing round from One Peak Partners, Morgan Stanley Merchant Banking and Goldman Sachs Private Capital
Analyst Blog
Take a moment to look back over your career. Even if you are “new” to the workforce, you’re likely to see a hotchpotch of connected experiences. There will be paid and unpaid work, some volunteering maybe. You’ll have passion projects that took weeks or months of your time – like the time you decided to […]
Analyst Blog
Next week IBM is holding their annual conference focused on collaboration software. However, this year things are going to be a bit different.
Analyst Blog
Salesforce has quietly announced the general availability of Heroku Enterprise, in a move that gives companies invested in the company's software and Force.com platform new options and flexibility for developing applications.
Insight Blog
In what could prove to be a landmark decision, earlier this month Germany's highest court ruled that Facebook's friend finder feature is unlawful because it violates advertising harassment laws, as the Guardian reported:
Insight Blog
Microsoft has broadened open-source access to its Computational Network Toolkit, in a move that underscores the ongoing arms race around machine learning technology.
Insight Blog
I have written about Workato before, the startup that makes it easier for business users to integrated business applications with each other – with no coding skills. But there is more than interfaces that connect systems with each other, there is also a need for business users to access information on an ad hoc, single transaction, atomic data level.
Analyst Blog
We had the opportunity to attend the Unify analyst summit, which happened this week in beautiful Bermuda (a surprisingly convenient location from NYC). Over 40 analyst were there to get updated on the state of transformation and product progress of Unify (the former Siemens Enterprise Communications, if you like go even more back to Rolm).
Analyst Blog
Another cold January in New York City and another NRF Retail Big Show survived! As I have found with the countless times I have attended NRF the event is a whirlwind of insanity, but it is over before you know it. The insights, meetings and seeing old friends makes the entire adventure well worth it. So here are the take aways from the NRF16:… Continue reading →
Analyst Blog
Premium Research
Best practices for generating quality IoT initiatives Learn how to lead an Internet of Things workshop for your organization. This report provides two sample workshops.
Premium Research
Online Communities Provide Value Beyond Call Deflection This report examines the value that online communities can provide to a company. This paper examines six areas of value that online communities bring to the company.
DMN and The Hub have combined forces this year to present the Marketing&Tech Innovation Awards, which honor the most innovative strategies, platforms, and people in marketing today. I was thrilled to be a judge in this year’s selection. The winners will be announced on March 10th, but take a peek at the finalists below and […]
Analyst Blog
We had the opportunity to attend the third Oracle Cloud analyst summit earlier in the week, held in New York at the iconic Walldorf Astoria. One could wonder if Oracle executives know that the very founder of the Walldorf, a certain Mr. Astor came from Walldorf Germany, which happens to be the headquarters location of one of Oracle’s key rivals, SAP SE, but that’s another story…
Analyst Blog