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AstroCharts

Master AstroChart

Data to Decisions
Business and Technology Trends Enterprises Must Track Through 2024 The Constellation AstroChart supplies a visual guide of the trends impacting the overall business climate…
R Ray Wang
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Improving Go-to-Market Results with Constellation’s ACF

New C-Suite
Apply the Account Categorization Framework to Succeed in Account-Based Strategies An account-based strategy model needs to focus on re-establishing relationships. With a very…
R Ray Wang
Open Research

Constellation Research 2018 Digital Transformation Study

Data to Decisions
Digital Transformation Efforts Yield Positive ROI This report examines the state of digital transformation among the first movers, early adopters and fast followers that…
csato, R Ray Wang
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Experience Management Drives SAP’s Acquisition of Qualtrics

Future of Work
Second-Largest Acquisition of a SaaS Company at $8B Sets Future Course for SAP On November 11, 2018, SAP announced it would acquire Qualtrics, giving SAP new capabilities in…
Nfrance, Holger Mueller, R Ray Wang
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Big Privacy Rises to the Challenges of Big Data and AI

Data to Decisions
Big Data and Artificial Intelligence Demand a New Privacy Compact The fit among big data, artificial intelligence and data privacy standards is complex and one in which a…
Steve Wilson
Open Research

Constellation Research 2018 Artificial Intelligence Study

Data to Decisions
AI Budgets Are Modest but Rising Quickly among Early Adopters   This report examines the state of artificial intelligence (AI) investment, development and deployment as well…
csato, R Ray Wang
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Inside the Continuum of Growth and Innovation

Data to Decisions
Know When to Apply the Right Transformation at the Right Time The pressure for digital transformation in the boardroom has led executives to jump into their digital journeys…
R Ray Wang
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Jumpstart Growth with the Modern Joint Venture

Marketing Transformation
How Network Economies Will Dominate in an Age of AI-Driven Digital Transformation Boardrooms and executive team members must find vehicles to jumpstart growth amid competition…
R Ray Wang
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How Communications Platforms Drive Customer Engagement

Marketing Transformation
Today's Digital Customer Requires Organizations to Deliver Multichannel Engagement Today's digitally empowered customers create a challenge for organizations to sell, market…
Cindy Zhou
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The 2022 Constellation Futurist Framework

Data to Decisions
Massive Megatrends Looming for 2018-2022 Reflect Fears of Business Extinction Constellation approaches the 2018-2022 timeframe with a comprehensive point of view using a…
R Ray Wang
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Dreamforce 2017 Product Announcements You Need to Know

Data to Decisions
Salesforce’s Progress in AI Analytics, Collaboration, Training, Platform, Sales and Marketing During the first week of November 2017, Constellation analysts congregated in San…
Cindy Zhou, Holger Mueller, Alan Lepofsky, Dion Hinchcliffe, Doug Henschen
Quarks

What’s Top of Mind for SAP Customers?

Data to Decisions
Customers’ Strategy in a Digital World Will Depend on SAP’s Licensing and Pricing Approach  This Quark report looks into the top Constellation Research customer inquiries about…
R Ray Wang
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Demystifying Artificial Intelligence

Data to Decisions
Everything You Wanted to Know About AI but Were Afraid to Ask The rush to exponential technologies in new business models has placed artificial intelligence (AI) in the…
R Ray Wang
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A Guide to GDPR Compliance for Marketers

Marketing Transformation
Updated May 2, 2018 The General Data Protection Regulation, or GDPR, was enacted in 2016 with the aim of protecting European Union (EU) citizens from privacy and data breaches…
Cindy Zhou
Open Research

Constellation Research 2017 Digital Transformation Study

Data to Decisions
New Data Shows AI and IoT Are Driving Digital Transformation Efforts This report presents findings from the 2017 Digital Transformation Survey conducted by Constellation…
Chris Kanaracus, csato, R Ray Wang
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Inside the New Infor at Inforum 2017

Data to Decisions
In early July 2017, Constellation’s analysts descended on New York City’s Javitz Center for Infor’s annual customer event, Inforum 2017. Infor attracted over 7,000 attendees, its…
R Ray Wang, Doug Henschen, Holger Mueller, Cindy Zhou
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The CxO’s Guide to Digital Business

Data to Decisions
Understand Why Digital Business Necessitates a Complete Transformation of IT and Operating Models This report defines the business model and operational structure of a…
Andy Mulholland
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The Future of Customer Experience (CX) is Orchestrated Engagement

Marketing Transformation
Customer Experience (CX) software suites from technology providers aim to provide businesses with a seamless experience across marketing, sales and service, offering a single view…
R Ray Wang, Cindy Zhou