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ShortList

Constellation ShortList™ Metaverse Worlds

Data to Decisions
About This Constellation ShortListâ„¢ Much hype has been made about the metaverse. However, very few organizations have fully grasped the impact the metaverse will have on experiences and engagement for both the consumer world and the enterprise. More…
R Ray Wang, Holger Mueller
ShortList

Constellation ShortList™ Midmarket CRM Suites

Marketing Transformation
About This Constellation ShortList™ CRM is a technology that enables organizations to manage relationships by optimizing key customer experience (CX) business processes such as campaign to lead, lead to order, incident to resolution, and purchase to referral…
Martin Schneider
ShortList

Constellation ShortList™ Sales Performance Management

Marketing Transformation
About This Constellation ShortList™ Sales performance management (SPM) systems are designed to help both individual sellers and management optimize sales processes and drive more effortless growth. While salesforce automation (SFA) and other CRM systems may track…
Martin Schneider
ShortList

Constellation ShortList™ Content Management System (CMS) – Headless

Marketing Transformation
About This Constellation ShortList™A headless CMS is a content development, aggregation, storage, and management solution that is fully disconnected from any specific presentation layer. Instead, via RESTful API and content services, a headless CMS connects content from a back…
Liz Miller
ShortList

Constellation ShortList™ Customer Data Platform (CDP)

Data to Decisions
About This Constellation ShortListâ„¢ Customer data platforms (CDP) serve as a centralized hub of structured and unstructured data about, and in service of, the customer. These platforms—unlike their cousins the data warehouse,…
Liz Miller
ShortList

Constellation ShortList™ Pre-Built Large Language Models For Generative AI

Data to Decisions
About This Constellation ShortListâ„¢ Large language models (LLMs) are a type of foundational model trained on massive amounts of data to support a wide range of natural language processing (NLP) tasks. LLM’s are a type of machine…
R Ray Wang
ShortList

Constellation ShortList™ Event Marketing & Management Software

Marketing Transformation
About This Constellation ShortListâ„¢ Events are bigger and busier than ever. As enterprise buyers and vendors alike consider where and how to engage, they must face the pressure to balance budgets, resources and the question of how much time they have…
Liz Miller
ShortList

Constellation ShortList™ Metaverse Design and Services

Data to Decisions
About This Constellation ShortListâ„¢ Much hype has been made about the metaverse. However, very few organizations have fully grasped the impact the metaverse will have on experiences and engagement for both the consumer world and the enterprise. More…
R Ray Wang
ShortList

Constellation ShortList™ Virtual Events: Conferences & Experiential Events

Marketing Transformation
About This Constellation ShortListâ„¢ Virtual events have come into their own serving as a unique event type that is not simply a live broadcast of a live event, but is not an overgrown webinar with a breakout room here and there. Virtual conferences…
Liz Miller
ShortList

Constellation ShortList™ AI-Driven Cognitive Applications

Data to Decisions
About This Constellation ShortListâ„¢ Cognitive applications run mission-critical business systems in a continuous, self-driving, self-learning, auto-compliant, self-securing and self-healing approach. These artificial intelligence (AI)-driven systems…
R Ray Wang
ShortList

Constellation ShortList™ Digital Performance Management

New C-Suite
About This Constellation ShortListâ„¢ Mastering digital performance management (DPM) is one of the leading challenges of the digital economy. Often referred to as application performance management (APM), it requires a joint effort between…
R Ray Wang
ShortList

Constellation ShortList™ Smart Services Digital Monetization Platforms

Matrix Commerce
About this Constellation ShortList The emergence of a subscription economy coupled with digital business models drives the creation of a new type of solution known as Smart Services Digital Monetization Platforms. Legacy monetization systems lack the ability to support…
R Ray Wang
ShortList

Constellation ShortList™ Virtual Care Platforms

Next-Generation Customer Experience
About this Constellation ShortListâ„¢ Telehealth has been around for years, and it was a competitive advantage when an organization offered the service. Now it’s standard for patient care. This trend leads to the emergence of virtual care…
R Ray Wang
Trends

It’s Time To Let Cross-Sell and Upsell Die

Matrix Commerce
Executive Summary As go-to-market (GTM) models for B2B organizations continue to evolve, one thing has become clear. Businesses need to focus more on customer lifetime value (CLTV) as a North Star, with growth leaders focused on more strategic growth that accrues from…
Martin Schneider
Big Idea

Ray’s Law on AI Intelligence

Data to Decisions
Executive Summary The artificial intelligence (AI) revolution is moving at an exponential pace that will exceed human comprehension. Technology leaders need to shift from linear thinking to geometrical thinking. Investors betting on AI face a once-in-a-generation frameshift…
R Ray Wang
Big Idea

Time to Introduce Hi-Fi for Enterprise Processes

Data to Decisions
  This report analyzes the evolution of process mining from its first generation to the current best practice of object-centric process mining (OCPM). It walks through the evolution of insight platforms, shows how the era of Infinite Computing1 is a game changer for…
Holger Mueller
Case Study

AWS re:Inforce 2025 Event Report: A Deep Dive on What You Need to Know

Data to Decisions
Introduction AWS re:Inforce 2025 illustrated how the company’s security approach is differentiated from the pack and how its security built-in approach will resonate as agentic AI scales. Yet, AWS’ security story is a bit challenging to…
Larry Dignan
CR Pulse

Customer Success Software: Gainsight

Next-Generation Customer Experience
Market Description The core tenets for customer success solutions remain focused on automating postsale processes leading up to managing renewal—and, in some cases, expansion—revenue opportunities. Customer success software differs from customer relationship management (CRM)…
Martin Schneider
Open Research

Three Laws of AI to Consider

Data to Decisions
During a recent panel discussion on artificial intelligence (AI) and the law, the issues of trust and responsibility were considered. One of the questions from the audience asked what three laws of AI might be, a la Isaac Asimov’s The Three Laws of Robotics within his Robot…
Darcy Paul
Case Study

Vendor Deep Dive: Hitachi Digital Services Strategy

Data to Decisions
Customer Story Spotlight Hitachi Digital Services is looking to leverage its ability to integrate operations technology (OT) and information technology (IT) combined with industry domain knowledge, data and artificial intelligence (AI) know-how, and cloud expertise to…
Larry Dignan
Case Study

Boomi World 2025: Lessons From Early AI Agent Efforts So Far

Data to Decisions
Customer Story Spotlight Artificial intelligence (AI) agent projects are just starting, and many are in the proof-of-concept stage. What’s clear is that your boardroom is about to ask for an agentic AI plan, if it hasn’t already. With…
Larry Dignan
Market Overview

Customer Success Is an All-Season Sport

Next-Generation Customer Experience
Executive Summary Recent developments in how organizations engage with their customers, predicated on customer demands as well as advancements in generative and agentic artificial intelligence (AI), are forcing the hand of vendors and practitioners alike when it comes to…
Martin Schneider