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Doug Laird Joins Couchbase

Doug Laird Joins Couchbase

Doug-larid

Siebel veteran Doug Laird has joined Couchbase as its Chief Marketing Officer. Laird will lead marketing world wide and is charged with establishing the company as the market leader for enterprise NoSQL. At Siebel Laird was Vice President of Marketing reporting to Pat House. 

Prior to Couchbase Laird was at Wildfire, where he served as CMO for its social media marketing business through the company's acquisition by Google for a reported $400 million. Prior to that, Laird served as vice president of marketing at QlikTech.  While Laird was at QlikTech the company increased annual revenue from $80 million to $321 million and had one of the best performing technology IPOs of the 2010. 

"We are delighted to have Doug join our management team at this pivotal time," said Bob Wiederhold, CEO of Couchbase.

Couchbase is a fast-growing provider of enterprise-class NoSQL databases.  Global companies are driving this explosive market growth as they look for database technology that can support the scalability, reliability and high-performance requirements of highly interactive, mission-critical applications. Couchbase clients include Amadeus, AOL, Cisco, Concur, LinkedIn, Orbitz, Salesforce.com, Shuffle Master, and Zynga.

"The NoSQL market is evolving into two distinct segments -- small, grassroots developer-led projects, and business-critical applications that require massive scale," said Laird. "Market success is no longer defined by the number of downloads and LinkedIn skill counts, but by the ability to support mission critical applications. This presents a huge opportunity for Courchbase."

Couchbase is headquartered in Silicon Valley, and is funded by Accel Partners, Ignition Partners, Mayfield Fund, and North Bridge Venture Partners. 

The company has a number of open positions listed around the globe on its jobs page in Engineering, Sales, Marketing, and Training among other areas.

Laird can be reached at 650-417-7500.

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Peter Kim Joins Constellation as Chief Strategy Officer

Peter Kim Joins Constellation as Chief Strategy Officer

Peter KimConstellation Research announced today the appointment of Peter Kim as Chief Strategy Officer and Principal Analyst. Kim, whose research focuses on Digital Marketing Transformation, expands Constellation’s ability to provide marketing leadership research/solutions to its early adopter clients worldwide. The addition of Kim, a leading analyst in digital marketing and social business, signals Constellation's growing momentum in bringing together the brightest, innovation-minded analysts to serve its early adopter clients the most comprehensive analysis of disruptive technologies.

As Chief Strategy Officer and Principal Analyst, Kim will focus on the intersection of marketing and technology, where brands need more help than ever orchestrating platforms and service providers to deliver innovative customer experiences. Kim’s research agenda will provide guidance to CMOs, CXOs, and business strategists in the rapidly evolving area of Digital Marketing Transformation.

“Constellation Research has been disrupting the research industry model and I’ve sought to do the same in my work over the past two decades as a strategist, marketer, consultant, and industry analyst,” said Kim. “I’m delighted with the opportunity to take my talents to Constellation Research.”

Peter Kim was previously Chief Solutions Architect at Dachis Group, a multi-million dollar business advisory firm that pioneered the discipline of social business design. Prior to Dachis Group, Kim was an analyst at Forrester Research, where he helped brands take advantage of the rapid rise of corporate social media.

“I'm truly excited to have Pete on the team as a colleague and peer.  His ability to identify astute insights for marketing executives and grow multi-million dollar businesses is bar none in the industry research world”, said R “Ray” Wang, Constellation Research Founder and Chairman “Pete's arrival will help our clients with co-creation and co-innovation in world of digital disruption.  His domain expertise will bring gravitas to our Digital Marketing and Customer Experience business themes.  We're honored to have him on the team."

Peter Kim Biographical Information
Peter is Chief Strategy Officer at Constellation Research, Inc. Prior to Constellation, Peter held a variety of roles at Dachis Group including Chief Strategy Officer, where he built a multi-million dollar strategy consulting practice from scratch and guided the firm to a successful exit via acquisition. Previously he was an analyst at Forrester Research, focusing on the intersection of social technology and marketing strategy where he won awards for best research and top keynote.

Earlier, Peter led international marketing operations and was head of global digital marketing at PUMA AG.

Peter has been quoted by media outlets including CNBC, CNN, NPR, and The Wall Street Journal and featured as a speaker at events including SXSW, Web 2.0 Expo, and Enterprise 2.0. He is co-author of the book Social Business By Design and drives global industry discourse at beingpeterkim.com and as @peterkim on Twitter.

Peter holds degrees from the Darden School at the University of Virginia and the University of Pennsylvania.

Peter Kim’s 2014 Research Agenda
Research will focus on Digital Marketing Transformation and Customer Experience.

  •  Social Business and Beyond
  •  The New Marketing Technology Stack
  • Delivering on the Promise of Omnichannel
  • The Realities of Real-Time Marketing
  • Advocacy in the Age of Big Data
  • How To Select the Right Marketing Service Provider
  • Rebooting the Advertising Agency

COORDINATES
Twitter
: twitter.com/peterkim
Profile: https://www.constellationr.com/users/peterkim
Blog: beingpeterkim.com
Geo: Austin, Texas

Press Contacts:
Contact the Influencer relations team at [email protected].

Sales Contacts:
Contact our sales team at [email protected].

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Microsoft Announces Office Graph - Connecting People And Content

Microsoft Announces Office Graph - Connecting People And Content

Today at the SharePoint Conference 2014 (#SPC14) Microsoft unveiled Office Graph, a new architecture layer that maps the connections between people and content across the Office 365 family of products. Office Graph is not something people will see directly, instead it is a "behind the scenes layer" that will be used by developers to create user experiences that surface the information in various ways. Think of it more like the electrical wiring running through your house. You don't interact with the wires themselves, but they do provide a way for devices to connect to plugs to get power.

In tandem with the Office Graph announcement, Microsoft previewed Project Oslo, their first user experience powered by Office Graph. Oslo uses Office Graph data generated from Exchange, SharePoint and Yammer and displays relevant content in a modern mosaic style user experience.

Image:Microsoft Announces Office Graph - Connecting People And Content

What does "relevant content" mean? Well, instead of sorting documents by the standard file-manager-esque name, date and time attributes, people can now find and sort content based on that has been shared with them, that they have viewed and/or liked, as well as the content that is trending. (presumably meaning the most commented and liked within their network of connections) This could represent a big step forward in helping people sort through the huge amounts of information in their organization or community. With the right information surfaced (pun intended!), people can more easily and accurately discover the content relevant to their work.

Office Graph is clearly the evolution of the work Yammer was doing around Enterprise Graph, so it's good to see that Yammer (most notably Adam Pisoni) is having a significant impact on Microsoft, versus the other way around. Perhaps some of the people that scoffed at the $1.2B acquisition price tag may want to revisit their initial reactions?

At the moment Oslo is a Windows 8 application, but ideally it will become an integrated component of products like Outlook, SharePoint and Office. That said, I can also see the merits of a stand-alone application... imagine Oslo being similar to magazine style newsreaders like FlipBook or Zite, but for the business content within your organization.

Similar to how Oslo displays information about content, it also shows the connections people have with their colleagues. In addition to the standard "Manager, Peer and Direct Reports" hierarchy, Oslo displays the people you are working with as well as the intersection of people you and another person are working with.

Image:Microsoft Announces Office Graph - Connecting People And Content

It is important to note that Oslo is just a preview of the type of things Office Graph could make available. With a deep understanding of how people and content are connected, it is my hope that Microsoft will make it easy for people to learn more about the reach and impact their contributions are having to their organization. Imagine knowing more about who's reading your blog posts, downloading your presentations, replying to your Yammer posts, etc. I call this area Personal Analytics, or #smalldata. With Personal Analytics people will be able to see which things they should spend more time on, and which things they should focus less on. Jive Software does a good job of this today with their Impact Metrics feature, so it will be interesting to see how quickly Microsoft, or perhaps their business partner community, creates similar functionality.

For Customers and Business Partners

I don't believe today's announcements will have a large impact for Microsoft customers right away. Rather, Office Graph and tools like Oslo represent a step forward in Microsoft updating the underlying architecture needed to for improved product integration. For example, today Microsoft has to do a lot of magic (ok, it's code, not actual supernatural capabilities) to map identities and user profiles back and forth across products like Outlook, Yammer, Skype and Lync. Office Graph should make that easier, both for Microsoft, customers and Business Partners to build their next generation products and services.

Today's Microsoft announcements comes a few months after IBM announced Mail Next, their project to improve the way people combine email and social capabilities. Based on early looks, IBM Mail Next appears more focused on email and task management, where Microsoft Oslo is more focused on Office document type content. Personally, I really like the user experience of Oslo... edge to Microsoft on that one. It will be interesting to see how both companies move these projects forward and how customers react.
 

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Video Interview On SharePoint And Purposeful Collaboration

Video Interview On SharePoint And Purposeful Collaboration

I had the pleasure of speaking with the always charismatic Dux Raymond Sy last night about collaboration, social business, SharePoint and other enterprise software topics.  Below is the 6 min video and if you want to hear more about this, please come to my SharePoint conference session at 10:45am on Tuesday.

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Siebel Twitter Integration - Overview

Siebel Twitter Integration - Overview

  Twitter

In his blog, How to Siebel?, long time consultant Jim Morse describes how to use Siebel with Twitter.

I have seen couple of questions regarding use of Google Analytics with Siebel CRM, but no one seems to answer completely. This article is created to answer those questions.

When it comes to web analytics there is no parallel to Google Analytics, I am not selling Google Analytics, but people who have already used GA before can understand the need of powerful web analytics tools and how Google Analytics fills the gap.

This article will give you steps to create Google Analytics account and to embed the tracking code in Siebel.

Google Analytics can be used with Siebel CRM applications for both internal like Siebel Financial Services and external customer facing applications like eService or eSales. Only requirements from Google to use tracking are:

  • User must be able to reach the ga.js/analytics.js JavaScript file at http://www.google-analytics.com/ga.js or https://www.google-analytics.com/ga.js.
  • Intranet Application must be accessible through a fully qualified domain name such as http://intranet.example.com, application need not to be internet hosted application to use google analytics.

If your application can satisfy these requirements then you can create GA code and embed it to the Siebel Application.Once it is setup one can report on user behaviour demographic and many more metrics in GA.

I have used GA's Universal Analytics(newer version of GA) and created custom dimensions to store Active View Name, Application Name and Login User on Google.

Slide 1

Slide 2

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Additionally I created events to capture the user interaction application. You can create event to business specific needs like: product configurator or service request creation or tasks.

How to embed Google Analytics tracker in Siebel Open UI?

Add the following code in postload.js file under the public directory, this code will be executed always when ever view is refreshed in Open UI. Code shown in bold is added after creation of dimension shown above.

(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//www.google-analytics.com/analytics.js','ga'); ga('create', 'YOUR_CODE', 'yoursitename'); ga('send', 'pageview'); ga('set', 'dimension2', theApplication().GetProfileAttr("Login Name")); ga('set', 'dimension1', theApplication().GetProfileAttr("ActiveViewName")); ga('set', 'dimension3', theApplication().GetProfileAttr("ApplicationName")); ga('send', 'event', theApplication().GetProfileAttr("ActiveViewName"), 'click', theApplication().GetProfileAttr("Login Name"));

How to embed Google Analytics with Siebel HI?

Add following code to the swecommon.js for high interactive applications, this js is also executed allways after page refresh in HI applications.

(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//www.google-analytics.com/analytics.js','ga'); ga('create', 'YOURCODE', 'yoursitename'); ga('send', 'pageview'); ga('set', 'dimension2', theApplication().GetProfileAttr("Login Name")); ga('set', 'dimension1', theApplication().GetProfileAttr("ActiveViewName")); ga('set', 'dimension3', theApplication().GetProfileAttr("ApplicationName")); ga('send', 'event', theApplication().GetProfileAttr("ActiveViewName"), 'click', theApplication().GetProfileAttr("Login Name"));

Caution : Do not track customer information such as user details using custom dimesions and metrics as it is against the google analytics policy and could be against the organisation policy as well.

After all this is done you would be able to see the analytics information in your google account.

Google_Analytics_in_Siebel-4

Google_Analytics_with_Siebel-5

Real_Time_Analytics_for_siebel-6

Now you can do full fledged analytics on your user interactions. My favorite is real time analytics, which one is your favorite?

Happy Analytics :)

Used with permission

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Every American Parent Should Teach their Children about Patents, and here is why.

Every American Parent Should Teach their Children about Patents, and here is why.

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2014-03-03-iStock_000022814882Small.jpg

In 2012, California generated more than 25% of the patents granted by the United States Patent Office (USPO) with almost 35,000 patents granted to citizens or organizations from California; the USPO granted a meek approximate 8,500 patents to citizens and organizations from New York, and as few as 32 from Alaska.

Startling? Not so much, but hold your horses, in 2012 Japan filed almost twice the amount of patents filed by citizens and organizations from California with the USPO granting almost 53,000 patents to citizens and organizations from Japan, Germany at approximately 15,000 (about half that of California), and the United Kingdom at approximately 6,000 (around the amount form New York).

This may not seem troublesome on surface since while California has approximately 40 million residents, Japan has approximately 130 million residents. So the pure magnitude difference may explain. What is interesting is the trend.

In the last three years (2010-2013) the amount of patents granted by the USPO to foreign origin patents versus domestic originated patents has crossed over the 50% mark, and has stay above 50% for three years. Just recently as 1970, this percentage was below 30%.

Why is this worth thinking about?

You can debate opinion, and political and cultural beliefs, but the numbers are black and white. Geographies that file more patents are more productive (jobs, earning etc.) than geographies that do not. Below is an except from the National Journal published February 1st 2013 - Why Patents--Yes, Patents--Matter to Economic and Jobs Growth.

Metro areas that produce a lot of patents--and the inventiveness that that implies--are more likely to see above-average gains in population, productivity, jobs, and education, according to a report from the Brookings Institution, a nonprofit research and policy think tank. And the bottom fourth of metro areas, the ones that produce the fewest patents, could gain as much as $4,300 per worker over a decade if they amped up their patent production to match the top fourth.

"If we were able to get the roughly 250 metropolitan areas that do very little patenting up to the level of the 100 that do a great deal of patenting, we'd be richer in an extraordinary way," says Jonathan Rothwell, a lead researcher on the study. "It would make really a huge difference to economic development."

The report suggests the administration may potentially provider incentives for low-patenting states and cities.

Do we have enough patent and intellectual property awareness in America?

Surely, most Americans must know something about a patent. There are blockbuster patent lawsuits in the news, we are presented with advertising of services that can "patent our ideas" on television and radio, but how many Americans know/feel like they either:

  1. Know enough to file a patent of their own?
  2. Can afford filing a patent?
  3. Will benefit if filing a patent?

I did not learn about patents until about the age of 25, and I was insanely lucky to find co-founders who explained to me why it was important that our start-up business filed a patent. How many Americans learn this by 25, and how do Americans become more intellectual property aware even younger?

We can expect the administration to launch something like "CitizenIP.gov" or "CitizenPatent.gov" eventually as a companion to the incentives being suggested above, but will that be enough? I do not believe so, I am debating that we need to start educating children as early as possible on the nuances of intellectual property, innovation, and patents.

After all children are more divergent in thinking, more creative, dream more, and fear less intellectually than adults; they are perfectly designed to help regain America's patent status in the world, and according to the excerpt and the report above, can potentially design more productive lives for themselves if "patent schooled".

Below is a popular video where the great Sir Ken Robinson, discusses the paradigm shift needed in education, and the high levels of divergent thinking in children suited for creativity and intellect property generation.

So should we teach our kids about intellectual property rights, patents and innovation?

Well, turns out I have no expertise at this. While I have been a child and have some first hand experience, I have no children of my own. So I asked some of the leading thinkers, who have children of their own. Most are pro patent-schooling.

Ray Wang, Principal Analyst, Founder & Chairman at Constellation Research, Inc. is on the pro side of the debate.

"We have examples of brilliant young minds ignorant of IP rights, failing to build promising companies and futures for themselves, and our country" "the results of not knowing are disastrous to American citizens as we see a global increase in patent land grabs by large organizations, and the reemergence globally of patent trolls"

John Nosta, Forbes.com contributor, and founder of NostaLab sees it similarly, but with a contextual edit.

"I think we need to examine the context, and presentation for children, we may waste efforts and risk boring and alienating children if we attempt to teach 'intellectual property' and 'patents'" "however, if we can frame the knowledge and retrofit it for children, it is a brilliant way to extend creativity and bridge the growing gap between childhood/academics and adulthood/reality"

A few folks on the opposing side of the debate were not comfortable being quoted, but there are folks that believe that we should not inundate children with commercial constructs such as patents and intellectual property.

I say we should absolutely teach our children about patents and intellectual property, and when/if I have children, with their mother's permission of course, I squarely plan on delivering to my children corporate awesome sauce as early as I can.

-Richie

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The strengths and weaknesses of Data Privacy in the Age of Big Data

The strengths and weaknesses of Data Privacy in the Age of Big Data

The abstract of my Computers, Freedom, Privacy 2014 conference presentation. 

Synopsis

Many Big Data and online businesses proceed on a naive assumption that data in the "public domain" is up for grabs; technocrats are often surprised that conventional data protection laws can be interpreted to cover the extraction of PII from raw data. On the other hand, orthodox privacy frameworks don't cater for the way PII can be created in future from raw data collected today. This presentation will bridge the conceptual gap between data analytics and privacy, and offer new dynamic consent models to civilize the trade in PII for goods and services.

Abstract

It's often said that technology has outpaced privacy law, yet by and large that's just not the case. Technology has certainly outpaced decency, with Big Data and biometrics in particular becoming increasingly invasive. However OECD data privacy principles set out over thirty years ago still serve us well. Outside the US, rights-based privacy law has proven effective against today's technocrats' most worrying business practices, based as they are on taking liberties with any data that comes their way. For example, regulators in Australia, the Netherlands, Korea and elsewhere found that when Google's StreetView cars collected Personal Information from unencrypted Wi-Fi networks, there was a privacy breach regardless of the fact the data was in the 'public domain'.  And in Europe, Facebook was forced to shut down its photo tagging service and delete all facial recognition templates, because users were not even aware of the network's automatic biometric identification, much less had consented to it. 

So to borrow from Niels Bohr, it appears that technologists who are not surprised by data privacy do not understand it.

The cornerstone of data privacy in most places is the Collection Limitation principle, which holds that organizations should not collect Personally Identifiable Information beyond their express needs. It is the conceptual cousin of security's core Need-to-Know and Least Privelege principles, and the best starting point for "Privacy-by-Design" (that is, ICT architecture should begin with analysis of what PII is really needed for the mission, and then restrict itself accordingly). The Collection Limitation principle is technology neutral and thus blind to the manner of collection. Whether PII is collected directly by questionnaire or indirectly via biometric facial recognition or data mining, data privacy laws apply.

It's not for nothing we refer to "data mining". But few of those unlicensed data gold diggers seem to understand that the synthesis of fresh PII from raw data (including the identification of anonymous records like photos) is merely another form of collection. The real challenge in Big Data is that we don't know what we'll find as we refine the techniques. With the best will in the world, it is hard to disclose in a conventional Privacy Policy what PII might be collected through synthesis down the track. The age of Big Data demands a new privacy compact between organisations and individuals. High minded organizations will promise to keep people abreast of new collections and will offer ways to opt in, and out and in again, as the PII-for-service bargain continues to evolve.

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Tom Siebel for President

Tom Siebel for President

Tom-Siebel-for-President

Source: Flickr

The 2016 elections may be a ways off, but at least one prominent American would like to see Siebel Systems founder Tom Siebel run for President. That American is celebrity political activist Ralph Nader. Nader is himself a five-time candidate for President, consumer advocate, and author. Nader has put forward the names of 20 Americans, including Tom Siebel, who he says could make a successful run for President and “break up the two party duopoly.”

His list has attracted attention since Nader is to mainstream politics what Burning Man is to picnics.  He was born during the depression to hardworking Christian immigrants from Lebanon. Arabic was the language spoken in the home and Nader can still speak it today. Although his father worked for a time in a textile mill, Nader is a Gilbert School, Princeton and Harvard Law School graduate.   

He first come into public prominence in 1965, when he wrote the book Unsafe at Any Speed. The first chapter “The Sporty Corvair - The One-Car Accident" interweaves a speech made on safety by GM President John F. Gordon with the description of an accident where a Corvair driver loses her arm.  After publication, GM tried to discredit Nader by hiring private detectives to investigate his past, wiretap his phones, and engage prostitutes to tempt him into a compromising situations. Nader successfully sued GM over these tactics eventually settling with the company for $425,000.

Unsafe at Any Speed helped ensure the passage of the 1966 National Traffic and Motor Vehicle Safety Act which mandated safety features such as safety belts and stronger windshields be added to automobiles. In 1966 there were 50,894 highway fatalities in the United States. In 2013, despite a three-fold increase in the number of registered vehicles there were only 42,643 fatalities.  In 1999, a New York University panel ranked Unsafe at Any Speed among the most influential 100 works of journalism of the 20th century.

Nader’s campaigns for President have been more quixotic. His best showing was in 2000 when he was the Green Party Candidate and received 2,882,955 votes – almost 3% - and was accused by some Democrats of resulting in the election of George Bush.

Yet according to a recent Gallup poll, six in 10 Americans believe a third major political party is needed - the highest level of support for another option since the polling firm began tracking disillusionment with Republicans and Democrats. What all the people on Nader’s list have in abundance are two resources in generally short supply – time and money. Perhaps one of them could be convinced to part with much of both to make a run for President.

My personal opinion is that Tom Siebel is unlikely to run. For one thing he is still recovering his health from the unfortunately accident he had in Africa when an Elephant stepped on his leg. He is also busy building up his new business C3 Energy. But the very idea he might be asked is inspiring to anyone in this business because it shows how far a career in CRM can theoretically take you. 

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What’s in a Story? 50 Tips to Bring Sense to the Static

What’s in a Story? 50 Tips to Bring Sense to the Static

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Storytelling is hard work. It’s intricate, nuanced and can be expensive. But we crave it, know it and hold good storytelling and storytellers close to our hearts. After all, we all have books that we’d fight for.

But in this world of digital media, simple tools for content creation, video production, worldwide publishing and distribution, we are confronted by so much fog. Static. Unimaginative or unengaging material. There are words but fewer stories that we can get our teeth into.

When I was a child, I would voraciously read short history project books. They were text books for children much older than I, but they set out a world that was familiar but strangely different. I read about Blaxland, Lawson and Wentworth as they explored the Blue Mountains outside of Sydney. I read about Leichhardt and the heartbreak of Bourke and Wills. I read about bushrangers and the fear they spread through the isolated parts of New South Wales and Victoria. And on long car trips, I would look out the very same landscape that these people lived in. We would visit the towns that they passed through, and stood in the places that they too, had stood.

Australian history is, after all, a shallow pool. And there are echoes at every turn.

The amazing thing about these stories, is that they have stayed with me always. They resonated deep inside me. And these days, with all the static filling our digital communications, we need to remember and re-craft the type of story that goes deeper. For ourselves and for our audiences. And this great collection of insight from Adam Westbrookwas collected by Martin Couzins – and may just provide us all with a direction worth following.

Moon child Micha? Koralewski via Compfight

 

Marketing Transformation Innovation & Product-led Growth Chief Marketing Officer

Secret 3: The Social Engagement Rankings of the Top 15 Cosmetic Brands

Secret 3: The Social Engagement Rankings of the Top 15 Cosmetic Brands

Secret #3: Winning Brands Know What’s Working & What’s Not

 

What’s the point of creating and posting content?

It should be to drive business results. Content is what creates engagement and engagement is what drives business results. Here’s typical marketing metrics brands use to drive business results:

Increase positive sentiment

Increase share of voice

Increase awareness, interest, consideration, intent

Increase lead conversions rates and sales

Loyalty, Brand Advocacy and Referrals

 

So if you want to get a return on your investment for your digital and social media initiatives you need a way to measure your engagement results. That way you can hit your business objectives and goals as well as get buy-in from executives stakeholders for budgets. But if engagement is low, then the business results are going to be lower. So it’s important to know what else can hinder high engagement capabilities.

 

Why aren’t typical social media listening & monitoring tools aren’t enough to help you drive higher engagement?

If you are using social media listening and moni­toring tools that are keyword based, i.e., post- 2009 you are missing data that provides your social media engagement ranking compared to your cosmetic industry competitors.

 

Why should your customers’ interests drive your engagement strategy?

The only thing that can tell you how your brand ranks compared to your competitors is interest graph data. Interest graph data looks at what is important to your customers. Without it brands and their agencies are essentially creating con­tent without knowing:

What appeals to their target audience?

What makes a great post and,

How they stack-up against their competitors?

 

How does interest graph data work?

It is like one big, highly accurate, ongoing focus group. It measures the collective cosmetic indus­try audience’s interests and their interactions. This type of information is key because it’s based on the context of cosmetic consumer’s collective actions with content that is interesting to them, i.e., their “interest graph.”

Stay tuned as I delve more into secret #3!

Dr. Natalie’s Executive Success Acceleration Firm™
Executive Business Strategy Advisor & Social Customer Experience Industry Authority & Consultant

The Doctor Knows Social Media ROI & Our Business Strategies Rx Get Results!
Our Motto? Be Awesome by: Learning, Sharing & Growing!

What we do: We work with companies to deliver increased revenue and decreased costs:

  • Executive Leadership Guidance on Strategy and Business Use of Social Media
  • Social Media / Business Benchmark Assessments – Tell you what you got/ what you might consider
  • Social Media ROI – set-up measurement capabilities and dashboards
  • Workshops on Business Strategy: Customer Experience, PR, Marketing, Customer Service & Internal Employee Advocacy
  • Instructor MEMES Summer Institutes at UCLA Anderson & UCLA Extension
  • Customer Experience / Social Customer Service Excellence Benchmarking Assessments & Advisory
  • Software Company Visualized-ROI, Persona-based Solution Selling w/ Targeted USP & Messaging / ebooks, White Papers, Webinars…
  • Social Media Training, Organizational Change, Motivation and Goal Setting

My book: Like My Stuff: How To Monetize Your Facebook Fans

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