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IBM Enhances IBM Connections with Acquisition of TIMETOACT

IBM Enhances IBM Connections with Acquisition of TIMETOACT

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On May 31st, IBM announced the acquisition of TIMETOACT XCC (the product, not the company and staff), an intranet platform that is built on top of IBM Connections. IBM plans to bundle XCC with IBM Connections in Q32017 as a new offering named IBM Connections Engagement Center. The additional cost for Engagement Center has not yet been announced.

While IBM Connections is a very good community platform offering, it was lacking some features needed to make it a true corporate intranet. XCC adds things like custom page layouts, page based branding, personalization based on job role, location or areas of interest, and workflows for content publishing. In the past IBM would promote the use of IBM WebSphere Portal along with IBM Connections for corporate intranets, but that was often seen as costly and complex. With XCC, IBM Connections customers will be able to install, configure and manage a single platform, since Engagement Center is built on Connections. Alternatively, customers can choose IBM’s cloud based deployment option and leave the administration to IBM.

I want to highlight that I get pitched on hundreds of products a year, but I have to say TIMETOACT’s founder Felix Binsack is one of the most persistent marketers out there! Congratulations to him on the hard work and dedication that lead to this deal.

Growing the Base?

I’ve often criticized IBM for a lack of investment in their collaboration portfolio, so I am happy to see this transaction take place. Corporate communications, news, knowledge bases, and employee engagement are all an important part of company intranets. With competition such as Microsoft SharePoint, Google Sites, Jive Interactive Intranet, Salesforce Communities, Igloo, ThoughtFarmer and Jostle, it is good to see IBM bolster the features of IBM Connections. However, I don’t see this acquisition increasing IBM’s customer base, as XCC customers are all already IBM Connections customers.  Perhaps IBM will announce migration tools from some of these competitors to Engagement Center? If not, this is a good opportunity for business partners.

If IBM wants to get the attention of the industry and gain new customers, my guidance would be to take a more aggressive approach. For example, what if IBM were to acquire Evernote and seamlessly integrate it across IBM Connections, Verse (email) and Watson Workplace (group messaging)? How about acquiring a CRM vendor to enhance the way Sales and Marketing professionals work? How about a task management vendor to augment (or replace) the IBM Connections Activities feature? (similar to XCC, they could acquire Kudos Boards since it’s already based on IBM Connections)

So while the acquisition of TIMETOACT is good news for IBM Connections customers, I hope this is just the beginning of IBM’s strategy to enhance and expand their collaboration portfolio and customer base.

 

Vodafone Seeks to Quell Interoperability Concerns Over Low-Power IoT Standard

Vodafone Seeks to Quell Interoperability Concerns Over Low-Power IoT Standard

Constellation Insights

We've all heard the predictions of how the IoT (Internet of things) will connect tens of billions of devices in the near term. In many cases, those devices won't require a high-bandwidth connection. A low-powered remote sensor on a piece of equipment may only need to send a few communications per day, while staying online for extended periods through the judicious use of battery power. 

Several years ago, the telecommunications industry standards group 3GPP began work on the narrrow-band IoT (NB-IoT) standard, which is mean to leverage the global cellular network infrastructure. When the specification emerged, critics noted that it was far from ideal, since its implementation guidelines had two variants, reflecting the desires of differing groups of telcos. (Go here for an excellent, in-depth rundown of the issues by Nick Hunn.)

One of the participating telcos, Vodafone, in February announced what it dubbed the first commercial NB-IoT service, in Spain. Now it is hoping to quell rumbling concerns about interoperability around NB-IoT. Here are the details from Vodafone's announcement:

Luke Ibbetson, Vodafone Group’s Head of Research & Development and Technology Strategy, said: “As a company committed to a multi-vendor strategy, we understand the importance of a healthy device and network ecosystem in delivering the best service to customers at a competitive price. We have tested devices from Neul and Qualcomm against Huawei, Ericsson and Nokia systems in multiple regions. All of these vendors’ NB-IoT Radio Access Network (RAN) technology has been successfully interconnected with Vodafone’s IoT core network.”

The release also included supporting quotes from Huawei and Ericsson. Vodafone says it's going to test more devices over the coming months, and will worth with "the wider industry to ensure that NB-IoT has multi-operator, seamless and predictable coverage around the world."

Overall, Vodafone's announcement should be viewed with some healthy skepticism. Again, if NB-IoT is perceived as having interoperability problems, that will impede investment in it while helping alternative low-power IoT networks such as SigFox and LoRaWan pick up traction. Vodafone position is essentially that all is well, despite the conflicts within the standard.

In short, the jury remains out on NB-IoT, but hopefully industry forces will reach true consensus sooner or later, giving enterprises another viable choice for IoT connectivity.

"The future is said to be ubiquitous IoT with every kind of device connected and interactive, but this requires connectivity formats and standards to suit every circumstance," says Constellation Research VP and principal analyst Andy Mulholland. "The variations are many between speed, cost, coverage, even battery life, and yet interoperability is the most basic requirement of all."

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Tech Optimization Chief Information Officer

Apple to Introduce Business Chat for Customer Service and Commerce

Apple to Introduce Business Chat for Customer Service and Commerce

Constellation Insights

Apple is set to take another turn toward the enterprise—and into competition with the likes of Facebook and Twitter—with an upcoming service called Business Chat. While Apple is set to formally unveil Business Chat during the Worldwide Developer Conference on Friday, a page on its website provides some basic details:

Business Chat is a powerful new way for businesses to connect with customers directly from within Messages. Using Business Chat, your customers can get answers to questions, resolve issues and complete transactions on their iPhone, iPad, and Apple Watch. Customers can find your business and start conversations from Safari, Maps, Spotlight, and Siri.

Apple has said there are more than 1 billion active iOS devices in the world, giving iMessage a broad footprint. But iMessage isn't as widely used as Facebook Messenger and WhatsApp, both of which report more than 1 billion unique users. That's in part due to the fact that there are more than 2 billion active Android devices, and also because unlike Messenger and WhatsApp, iMessage runs only on iOS. Moreover, many Apple users have more than one iOS device, which shrinks the overall pool.

Still, iOS devices users are notoriously loyal to the brand, and therefore iMessage presents an ideal additional way for businesses to reach customers.

"The key is providing in-context experiences," says Constellation Research VP and principal analyst Alan Lepofsky. "People don’t want to leave what they are doing."

Constellation estimates that mobile messaging will reach 1.9 billion users worldwide this year and grow nine to 12 percent per year through 2020. 

Chatbot customer support has already become popular within Facebook Messenger, Twitter, WhatsApp and WeChat in Asia, says Constellation Research VP and principal analyst Cindy Zhou. "These mobile messaging platforms have the majority of the business chat market share," Zhou says. "Apple iMessage has an opportunity to compete in this space with its native app." 

The chatbot support trend is spreading fast. Other companies such as the Dutch airline KLM, rolled out chatbot support on Facebook messenger last year to provide customers booking confirmations, boarding passes, and seat change services.

Moreover, Apple plans to integrate Business Chat with Apple Pay. That ties into the trend toward messaging commerce, where customers can go from service requests to completing transactions in a single chat session, Zhou says. (Read a summary of Zhou's in-depth report, "A CMO’s Guide to Mobile Marketing Opportunities in 2017 and 2018.")

Business Chat is listed as being in developer preview, but presumably will become generally available as part of the launch of iOS 11 later this year. 
 
What remains to be seen is how many important enterprise features Apple will provide for Business Chat out of the gate, such as integrations with popular CRM, e-commerce and help desk applications. Without these, Business Chat will be little more than another communication silo. It's also not clear how much Business Chat will rely on chatbots, versus serving as a communication channel to live customer service representatives. Hopefully, those questions and others will be answered during Apple's presentation on Friday.

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If You Can Only Try

If You Can Only Try

1
 

Living, as we do, in a time of rapid change. Of transformation and uncertainty. It can be difficult to see what our long term future holds.

You can see it in the words we use to describe our lives. These words are flat. Uninspired. Transactional. We have entire governments swept to power on the back of the laziest of phrases and political slogans masquerading as thought-through policy agendas.

But we have not arrived in this desolate landscape randomly. It is the end-result of a thousand micro choices that consolidate our misery.

It is as if we have abdicated our personal responsibility for imagination in favour of a strange wariness of close fears. Today, in Australia, it was announced that we now hold the record for economic growth without a recession. We have experienced 26 years without interruption to our prosperity. Twenty six years without a downturn.

We have a generation of people who have known only growth. There have been few labour strikes. Precious few public protests. This perceived prosperity has dulled our senses to our own personal agency. The storytellers who ignite our hearts and passions no longer tread the public boards of our most important debates – they pop up in our Facebook news feeds, talking at TED or singing on “Insert Your Country Here’s” Got Talent.

But this can change. The story is the trick. And if we do want to reclaim our sense of the future, then there’s much to learn from the careful crafting that goes into the stories of digital media’s emerging heroes. Just watch this clip from America’s Got Talent. Think about the one clear message. See how you are drawn in to this story. Understand how and why you respond to what you see and what you hear. And see how the foreground, backstory and framing create the conditions for you to take the story into your heart.

Then think about what you can do to change your sense of what is possible. You only need try.

Marketing Transformation Chief Marketing Officer

Introducing Digital Adoption Platforms

Introducing Digital Adoption Platforms

Introducing Digital Adoption Platforms

> Click here to purchase and download the report <

The portfolio of business software, websites and mobile applications employees use to get their jobs done is growing rapidly. With each tool having a different look and feel, different features and different processes, learning how to effectively use all these tools quickly becomes a big challenge. If these hurdles are not overcome, adoption of the tools suffers, support costs go up, and the value of the tools goes down. On the external side, prospects and customers face similar challenges when navigating the wide variety of websites and social media applications required to engage with their favourite brands. This type of friction reduces customer loyalty, hurts sales and creates a bad reputation for the brand.

To solve these challenges, a new category of software is emerging that can be integrated into applications and websites to help guide people from right within the context of the task they are trying to perform. Constellation Research refers to this category as Digital Adoption Platforms (DAPs) and organizations of all sizes are using this new type of software to coach people toward more successful adoption of applications and websites.

This report, which is part of Constellation Research’s Future of Work research theme, defines the business need for Digital Adoption Platforms, discusses their benefits and provides example use cases.

TABLE OF CONTENTS
- Executive Summary 
- Four User Experience Issues That Impede Software Adoption 
- Trends Contributing To The Emergence Of Digital Adoption Platforms 
- Digital Adoption Platforms: Modernizing Legacy Help Systems 
- Categorizing The Maturity Of Digital Adoption Platforms 
- Getting Started: Focus On Core Use Cases 
- Conclusion

> Click here to purchase and download the report <

 

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'Subscription Economy' Player Zuora Gears Up for Its Next 10 Years with Zuora Central

'Subscription Economy' Player Zuora Gears Up for Its Next 10 Years with Zuora Central

Constellation Insights

Zuora has taken the wraps off Zuora Central, a cloud-based hub for coordinating order-to-cash operations across an enterprise's systems. It's the result of a top-secret project that's been in the works for two years, and it will define the next 10 years of the company, CEO Tien Tzuo said during a keynote at the company's Subscribed conference this week.

Zuora sells a series of SaaS applications for businesses that run on a subscription model. The company sees the "subscription economy," which has already enjoyed robust growth over the past decade, as set to explode thanks to changing consumer expectations about how they want to buy, as well as trends such as the IoT (Internet of things), which is allowing enterprises to create new types of subscription service and product offerings with the use of connected devices and data analytics.

Central uses a microservices architecture and sits between a company's CRM and ERP systems—of which there can be many indeed due to acquisitions, divisional requirements, runaway procurement practices and other types of technical debt. The clutter makes it difficult for companies to make pricing and packaging changes, for example, without a lot of manual labor addressing each system. It's the kind of problem that stifles any company looking to become a dynamic, subscription-based business, Tzuo said.

In hub-and-spoke fashion, Central connects to all these systems by leveraging order-to-cash engines decoupled from Zuora's applications. The engines target subscription orders, subscription accounting, subscription metrics, a central pricing engine and a global payments engine.

Central will serve as Zuora's core central platform and a target for continued investment, while its six products will continue to work and be sold independently, Tzuo said. Customers who buy Central will be able to integrate it with third-party applications, such as a CPQ (configure, price, quote) system that provides specialized features not available in Zuora's offering.

Analysis: Zuora Central Is the Natural Evolution 

It's notable that with Central, Zuora is making no attempt to usurp the likes of Oracle, Salesforce or Salesforce from customer environments. Rather, the strategy is to accept the messy reality of enterprise IT environments and present Central as the solution for companies looking to subscription offerings for growth. 

Zuora was able to convince three extremely high-profile customers to take the keynote stage during Subscribed: General Electric, Caterpillar and Ford. While it wasn't clear whether they are initial Central customers (their appearances came before Tzuo's big reveal of the platform), that seemed to be the implication.

GE has been selling its IoT software platform Predix on a subscription basis, while Caterpillar's CAT Connect initiative offers digital value-added services across its construction, mining, energy and transportation businesses. Ford, meanwhile, has developed the Fordpass mobile app as part of a bid to develop deeper, ongoing customer relationships. Ford's longer-term vision sees subscription models playing a role in car ownership as well as other modes of transport. All in all, it was a solid set of references for Zuora to get onstage. 

Zuora has spent the past roughly 10 years building out its application set through organic development and acquisitions (the most recent being Leeyo, maker of revenue recognition software). Central's two-year gestation period shows good foresight on the part of Zuora's leadership. Today, the GEs of the world are placing big bets on subscription business models and as they scale, a unified platform will be what they require.

Moreover, Zuora's technology is mature, as the company will make its 100th overall release this year. What to watch now is for how well Zuora Central, version one, delivers on usability and time-to-value. The last thing its target customers need is another data-integration hairball. 

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Digital Market; Defining Your Enterprise Value Proposition

Digital Market; Defining Your Enterprise Value Proposition

To exist at all, let alone prosper any Enterprise has to create something of tangible value in the form of a proposition that will match buyers’ requirements. Digital Markets, by definition, are based on new value propositions, mostly around services more than products, a point exploited by new entrants. Recent events have shown how these circumstances are forcing existing enterprises into competitive re-evaluation of their value proposition, and Go To Market strategy.

The maturity of many current Markets has lead to relative low levels of Product innovation, and a stronger focus on finding competitive advantage through automating key processes and cost reduction strategies using IT. Increasingly non-core activities, which are non-differentiating, are being outsourced, a trend often started by IT**(see footnote), but now including Business functions such as Invoicing. The goal is to focus management time, and investment, on the critical business activities to create and sell the Products with maximized competitive differentiation.

The impact of the Internet and the Web, have forced Enterprises to develop and extend their traditional sales and marketing activities to meet changes in the expectations of customers, culture, and market places. Though these may have seemed to be major changes, or even transformations, in almost all cases they are extension of the existing core value proposition and products.

The Digital Economy creates entirely new Market places with new value proposition that result in a transformation to creating value and re-occurring revenues from Services as opposed to the one time invoice of a product. Enterprises must redefine what is the value to be created and from this what are the core activities that must work in an optimized chain of activities.

It used to be popular for Business Schools to refer to the ‘Golden Thread’ to define the coherent chain of critical activities spanning the Enterprise to create unique Business propositions/values. As an example in the case of General Motors the common activity description ‘GM makes cars’ misses defining General Motors Golden Thread. The reality is that GM competes by using its expertise in locating market niches, then designing and marketing a specific car model to compete for the selected customers; see diagram. The manufacturing of cars is carried out by an ecosystem of suppliers, or partners, providing their own specialized expertise to particular elements.

Obviously GM’s Golden Thread has, as for most other established Enterprises, been tied to selling a Product as the outcome. The same technique can be applied to define the activities that are critical to creating a Digital Markets Services outcome. GM has recognizes this and is working to develop new Golden Threads for the entirely different market around Services of the Digital Economy.

GM vision has two publically declared interlocking strategic initiatives to create high business value Services for consumption through the Digital Economy. The investment in Lyft and Driverless cars is to create new ways of providing transportation, whilst AtYourService aims to build long term relationships with ‘drivers’ to provide all their personal, individual transportation needs. Both are ‘pay by use’ subscription Services, and nether looks to sell a car as a product. Every major ‘car’ company has similar initiatives as the Industry Sector faces up to the disruptive pattern of change driven by several factors.

At the heart of this transformation is a rethink and redesign of the Golden Threads that GM must build and connect to deliver these exciting visions. The technologies that enable and deliver these Golden Threads are themselves part of the Digital Market and Services economy; namely CAAST, Clouds, Apps, AI, Services and Things. The new management generation looks to a hybrid skill base of technology and business in order to create its competitive success.

The acquisition by Samsung, known for its entertainment products, of in car entertainment specialist Harmon is a further example of a repositioning from Products to Services. Samsung Digital Services strategy focuses on providing the consumer with the Service of continuous ubiquitous personal entertainment whether in the home of on the move. Whilst Samsung may not be a direct competitor to the automotive companies it is an example of realignment within traditional market sectors introducing new competitors for a slice of the transformed Digital Services market.

The graphic below Publically published by VentureScanner.com shows the extent to which new startups are aiming to take some part of the revenues from the new connected car, or transportation market. The sheer numbers of new innovative value propositions will drive the market transformation as consumers find, and take up, new value choices.

For an established enterprise/brand to continue to its dominance into the new Digital Services Economy it has to move to completely new value proposition that offers a different experience through Services than their current product based offering. Existing customers and experiences should provide the foundation, but it will be the use of innovative technology in a new Golden Thread that is the underlying success factor.

Competitive success lies, as in the past transformations, in Business Process Re-engineering the enterprise to deliver the value proposition. Unlike the internal Back Office process revolution of ERP based client-server technologies, this time it is an external Market place driven revolution built on new technologies that will redesign the Enterprise Business model

 

** Footnote; The recent example of British Airways Globally visible three day outage of all passenger systems due to an IT failure is a reminder that outsourcing does not remove the requirement for a Board to understand, and retain competencies in core business operational areas.

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Microsoft Build: How Developers Can Redefine Productivity

Microsoft Build: How Developers Can Redefine Productivity

At Microsoft Build, their annual developer conference, they emphasized the opportunity that the Microsoft platform (Office 365, Azure, Windows 10, etc.) provides for developers to help redefine personal productivity and team collaboration for hundreds of millions of people.

Here is a quick summary of the key topic areas:

Here is a video where I provide my thoughts, feedback and analysis of the key items from Microsoft Build.
00:00 - 01:30: Introduction
01:30 - 09:14: Microsoft Teams
09:14 - 10:27: Microsoft Graph
10:27 - 13:48: Artificial Intelligence, Microsoft Cognitive Services
13:48 - 15:19: OneDrive Files on Demand
15:19 - 18:21: Mixed Reality, VR/AR, Hololens
18:21 - 19:42: Windows Story Remix
19:42 - 21:45: Intelligent Meetings
21:45 - 24:52: Recap/Conclusion (and Project Emma)

 

4 Clever Digital Safety and Privacy Quotes

4 Clever Digital Safety and Privacy Quotes

Constellation Executive Network Thought Leadership

Steve Wilson, Constellation Research VP & Principal Analyst, covers digital safety and privacy and is chockful of knowledge about blockchain, security, and more. He's also a quick wit as you'll be able to tell from him quotes. His guidance on blockchain is among our most popular content for our readers. 

We provide weekly thought leadership quotes for anyone interested in non-mainstream, disruptive thinking from our seasoned Constellation analysts. The full archive remains accessible for our Constellation Executive Network members.

DOWNLOAD THESE ANALYST QUOTES

DIGITAL SAFETY & PRIVACY - Steve Wilson |  VP & Principal Analyst | Constellation Research 

"Biometrics don't work like they seem to in the sci fi movies. No security system is 100%."

"Most people are not yet up to speed on blockchain. No one should be shy to ask what blockchain is really all about."

"Computers are like nitroglycerine. They're kind of safe if you're unnaturally careful in the way you handle them."

"The question of whether consumers will pay for privacy protection is vexed."

        

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Marketers Should Prepare Now for Google's Ad-Blocker for Chrome

Marketers Should Prepare Now for Google's Ad-Blocker for Chrome

Constellation Insights

Google depends heavily on advertising for its revenue, so the thought of it installing an ad-blocker inside the Chrome web browser might seem counterintuitive at first. But what Google is really out to block—and moreover, prevent from being created in the first place—are advertisements that simply put, are annoying. 

The tool is expected to ship with Chrome starting sometime next year. In the meantime, Google is putting publishers on notice, as the Wall Street Journal reports:

Google has told publishers it will give them at least six months to prepare for a new ad-blocking tool the company is planning to introduce in its Chrome web browser next year, according to people familiar with the company’s plans.

The new setting, which is expected to be switched on by default within the desktop and mobile versions of Chrome, will prevent all ads from appearing on websites that are deemed to provide a bad advertising experience for users.

To help publishers prepare, Google will provide a self-service tool called “Ad Experience Reports,” which will alert them to offending ads on their sites and explain how to fix the issues. The tool will be provided before the Chrome ad blocker goes live, the people familiar with the plans say.

Google has joined up with the industry group Coalition for Better Ads. Other members include Facebook, Unilever, Proctor & Gamble, Thomson Reuters and the World Federation of Advertisers. The CBA has named a dozen desktop and mobile ad types that fail to meet consumer acceptance thresholds it developed through a survey of more than 25,000 users. They include auto-playing video ads with sound; large sticky ads; full-screen scrollover ads; and positial ads with a countdown clock. (A full list with visual examples is available here.)

"It’s far too common that people encounter annoying, intrusive ads on the web--like the kind that blare music unexpectedly, or force you to wait 10 seconds before you can see the content on the page," Google SVP of ads Sridhar Ramaswamy wrote in a blog post this week. "These frustrating experiences can lead some people to block all ads—taking a big toll on the content creators, journalists, web developers and videographers who depend on ads to fund their content creation." 

Ramaswamy didn't go into detail on the ad-blocker—which the Journal says Google is referring to as a "filter"—but said that Chrome will stop showing ads, including ones "owned or served by Google" on websites that don't meet the CBA standards starting early next year.

Analysis: Google Gets Out In Front of A Vexing Problem

Nearly 90 percent of Google's revenue comes from advertising, and that's true whether the ads are annoying or not. At the same time, Google wants to stem the tide of existing ad-blocker tools, which are being used by hundreds of millions of people already, by fostering a better browsing experience through improved ads. 

Google certainly has leverage to influence the marketing and advertising industry, given that Chrome has a 60 percent share of the browser market. All in all, this is a wakeup call for marketers and advertisers, says Constellation Research VP and principal analyst Cindy Zhou.

It's not the first move Google has made lately to provide a smooth browsing experience while balancing its dependence on ad revenue, Zhou says, pointing to the penalty Google started imposing in January on intrusive interstitial mobile ads. 

"For marketers and advertisers, they have time to prepare for the changes, and it is time for them to step up their ad standards," Zhou says. "Users are annoyed with poor site experiences due to the number of intrusive ads that take a long time to load. There is more brand damage that occurs with these types of ads."

However, what remains to be seen is how Google wields the great power it holds over the online advertising world through Chrome. Although the company says its standards for what makes an acceptable ad will be defined by CBA guidelines, it may be difficult for publishers to hold Google's feet to the fire if questions of fairness arise.

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