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Insight News
October 06, 2016

Dreamforce 2016 Reflects Salesforce's Shift to Service-Enablement

Next-Generation Customer Experience
There was something different about this year's Dreamforce conference. Sure, it was massive, with 170,000 people in attendance and reportedly millions more online. And yes, Salesfo...
Chris Kanaracus
Andy Mulholland
Insight News
October 03, 2016

IBM Launches Watson-Powered, Interactive Ads

Marketing Transformation
IBM is betting that online advertisements can actually inform and engage with consumers, rather than irritate them, with the help of its Watson cognitive computing platform. This w...
Chris Kanaracus
Cindy Zhou