Adobe said it will acquire Semrush in a deal valued at $1.9 billion as the company plans to meld search engine optimization and generative engine optimization in its marketing stack.
For HCLSoftware, HCL Unica+ represents an effort to future-proof the marketing stack. HCL said it has reimagined Unica+ to be AI first and meld intelligence, intention and data to add context and insights to what customers want.
IBM used Adobe Firefly over the last year to lower its content spend by 80% and reduced its ideation time from 15 days to 2 days in a marketing campaign executed in and around the Sphere in Las Vegas. Perhaps the bigger takeaway is that IBM's returns were largely driven by using Firefly at the front end of the creative process.
