Nathan Rosenberg, Chief Brand & Marketing Officer at Virgin Voyages, said his company has increased open rates to 30% on email marketing with click through rates of 20% since deploying Gemini Enterprise AI agents working with his copywriting team.
Salesforce expanded partnerships with OpenAI and Anthropic to embed their large language models into Agentforce 360. Salesforce is also happy to bring its platform to ChatGPT too. The Anthropic deal is focused on regulated agencies as Claude is the first LLM within Salesforce's trust layer.
Google's move to layer Gemini and AI features in Chrome, including AI agents, will revamp the browser just as a bevy of players are looking to reinvent the primary vehicle for enterprise applications.
Workday has acquired Sana, an AI agent startup that surfaces knowledge in enterprise systems, for $1.1 billion in a bet that the HCM and finance software provider can become "the front door to work."
Certinia, which provides management software for professional services organizations, delivered its first installment of AI agents built on Salesforce's Agentforce platform as part of its summer release.
Writer released Action Agent, an "autonomous AI superagent," that's designed to carry out multi-step work using deep research, computer use and tools with enterprise controls.
Infosys CEO Salil Parekh said the company is "seeing good demand for AI agents" for vertical and horizontal use cases. Infosys is also deploying AI agents within its own business process management unit.
Systems integrators and services companies are launching AI agents, releasing frameworks and trying to help enterprises build multi-agent systems. The big question is whether AI agents turn out to be a boon or a bust for systems integrators in the long run.
Salesforce launched Agentforce 3, which features Agentforce Command Center, support for Model Context Protocol (MCP), and updated Atlas architecture to speed up reasoning and performance.
Your vendor is likely to tell you that there's an easy button for agentic AI, but Anthropic's post gives you some questions to ask about the architecture behind the marketing.
Box reported better-than-expected first quarter results and raised its outlook as its content and unstructured data platform carves out a key role as enterprises move to AI agents.
Are AI agents going to reinvent workflows, processes, the future of work and enterprise efficiency? Or are AI agents just a better user experience and another excuse to sell you a different flavor of the "suite always wins?" Your answer depends on time frame.
