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We’ve all heard the analogy of social media acting like a megaphone, digitally amplifying your voice to a large crowd. While this is technically correct, amplification no longer the end-goal of social media marketing. Well, at least it shouldn’t be. When we were first introduced to “Web 2.0,” marketers were excited about the fact that technology would...
Analyst Blog
Every year the Constellation SuperNova Awards recognize eight individuals for their leadership in digital business. Nominate yourself or someone you know by August 7, 2015.
Analyst Blog
Two weeks ago I was on the road again…in Paris France, where Capgemini was hosting their summer analyst day at their fabulous training center. The discussions with Capgemini were dominated by the theme of innovation and how Capgemini is working with leading firms across a variety of industries to infuse innovation into their every day DNA.
Analyst Blog
How do you get to the next level of customer understanding? The July 15-16 Sentiment Analysis Symposium in New York offers an update on the latest in textual insight into consumers of products, financial services, healthcare, media… Continue reading →
Analyst Blog
The 2015 IBM Smarter Consumer Study: Shoppers Disrupted gauged global sentiment about consumers’ shopping behaviour. The extensive survey of 28,500 online respondents across 15 countries saw more than 1,800 Australians respond to the survey. A key finding included Australian shoppers are less loyal than ever – 10% act as advocates while 37% act as antagonists. The big question, of course, is when will retailers fix these problems?
Analyst Blog
As a general rule I don’t reference product releases by the mainstream technology players as I figure that they have enough marketing muscle of their own, but occasionally I make an exception because a release seems to offer more than the obvious headlines suggest, and as such, may be don’t get picked up and read through in what I consider to be the full context.
Analyst Blog
With Major League Baseball in full swing, I couldn’t resist a nod to what has long been considered one of the great American pastimes, especially since we have July 4th right around the corner.
Analyst Blog
As with the beginning of every revolution, those in the midst of it can feel it, sense it, and realize that something big is happening. Yet it’s hard to quantify the shift. The data isn’t clear. It’s hard to measure. Pace of change is accelerating. Old rules seem not to apply.Sometimes when you are in the thick of it, it’s hard to describe what’s happening. In the case of digital business, these models have progressed over the past 20 years. However, non-traditional competitors have each exploited a few patterns with massive success. However, as the models evolved, winners realize there are more than a handful of patterns.
Analyst Blog
Amazon AWS surprised markets with its announcement to put an AWS region into India in 2016. AWS has been relatively slow to roll out data center regions in the past, partly because they are massive pieces of infrastructure, always have a redundancy site etc.
Analyst Blog
How do you get to repeatable, analytical decision making? IT services and outsourcing firm Genpact helps companies bring automated, predictive systems into production so they can sense, act and respond in real-time.
Analyst Blog
In the recent top rated book, Simple Rules: How to Thrive in a Complex World , Donald Sull and Kathleen Eisenhardt offer that, “When many parties must work together, simple trumps complex” (p. 44). This is a beautiful fit for the future of work, a future made up of complex work, performed in complex ways. Freelancers, contractors, and global project work, all intermingle with traditional organizational forms. Rather than try and understand all the complexities yourself, partner with those who do -- and do it in a simple way. By simple in this instance I mean push decision-making to where the information is, close to the work itself.
Analyst Blog
Tweet I know I should have posted this weeks ago, but better late than never. Two of my favorite events of the year are coming up next month, both in San Francisco. Sign up now before they close registration! ALSD (Association of Luxury Suite Directors) – July 6-9 This is the 25th anniversary of the premium […]
Analyst Blog
This great presentation on content marketing and storytelling by Jonathan Crossfield got me thinking. What is it about brands, storytelling and technology that we continue to struggle with – and why is this struggle so pervasive? Let Me Tell You a Story: Finding the Narrative in Your Content Marketing from Jonathan Crossfield Now, I see […]
Analyst Blog
There’s no question that the Internet, social media, and digital technologies have changed the business landscape and the manner in which it operates. From the way business communicates with – and advertises to – consumers to how it conducts market research, and from the manner in which it hires new employees to how those employees are managed,...The post Technology and Business Intelligence – Not Always Good Partners appeared first on Sensei Marketing.
Analyst Blog
Quarks
Three areas where retailers and CPG firms need to better integrate their customer experience and commerce strategies Retailers can transform the challenges of the physical store into digital opportunities by improving the last mile of retail; using workforce management to improve the retail experience; and responding to changing business models faster.
This week I met with an executive from Biogen. We spent time discussing their business, the usual areas where covered: how they were dealing with the patent cliff, their diversification of offerings, how they were working internationally to name a … Continue reading →
Analyst Blog
69% of enterprises expect to make moderate-to-heavy cloud investments over the next three years as they migrate core business functions to the cloud. 44% of enterprises are relying on cloud computing to launch new business models today, predicting this will increase to 55% in three years. 32% are using cloud computing to streamline their supply […]
Analyst Blog
Case Study
Case Study: KronosHCM Success at the University of Arizona Resulting from Smart Decisions During Implementation The University of Arizona's HCM solution suffered from integration and data consistency issues. The university remedied this by consolidating all automation in student service areas with Kronos, ensuring overall success with a number of smart implementation decisions.
Vendor Profile
Vendor Profile: HP Trafodion This vendor profile provides an overview of HP Trafodion and identifies key differentiators, product offerings, and a short list guide for buyers.
Did you know that most brands are not achieving their ecommerce goals? In fact, only 37% of ecommerce professionals surveyed by Constellation Research evaluated their brands as 'effective' at reaching their ecommerce goals. Brands that do not effectively engage customers face dissolution as customers migrate to more engaging alternatives. Ensure your brand effectively engages customers and builds loyalty by following these six best practices.
Analyst Blog
Ensure your brand effectively engages customers and builds loyalty by following these six best practices.
Download deck
Research report - Continuity of Customer Experiences Drives The Future of Commerce
Video
It’s true – to deliver on a brand promise of excellent customer experience, it takes a village. And it makes perfect sense that Microsoft Dynamics has created a strategic alliance with Lithium, a community platform vendor. What does this mean? Microsoft Dynamics will integrate Lithium’s social interactions and community data into Microsoft Dynamics CRM. This partnership will […]
Analyst Blog
In this research, we look at trends to take ordinary experiences and deliver superb experiences that keep brand promises by delivering superb customer experience management across the web, mobile and commerce. Clients should use this document as a source for planning and work closely with both the business and technical teams to ensure success to deliver on the brand’s promise. This report offers insights into four of Constellation’s primary business research themes, Next-Generation Customer Experience, Digital Marketing Transformation, Matrix Commerce and Data to Decisions.
Analyst Blog