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Airlines, like many businesses in the 60s, understood the value of customer experiences as a brand differentiator. Fast forward to today and airlines promote low CO2 emissions, speed, and safety when speaking about travel and their fleets of 747s, not the experience of traveling. Somewhere along the line, airline passengers stopped being passengers and became cargo.
Analyst Blog
Today Constellation Research, Inc. announced the addition of Dr. Natalie Petouhoff to the research team as Vice President and Principal Analyst covering digital marketing.
As a Vice President and Principal Analyst at Constellation Research, Inc, Petouhoff will be working with Fortune 100 and 500’s Senior Leadership teams to create strategic marketing and customer experience solutions along with the big data insights to inform programs to engage customers, build brands and grow businesses.
Analyst Blog
January 28, 2014, Santa Monica, CA – Constellation Research, Inc., the award-winning research and advisory firm focused on how disruptive technologies transform business models announced today the addition of Dr. Natalie Petouhoff to the research team as Vice President and Principal Analyst covering digital marketing. Dr.
Press Release
Constellation Research, Inc. the disruptive technology analysis group
Analyst Blog
[Slide Deck]Most of these will not help you be a better manager or leader, but will serve you well when faced with someone who thinks innovation is either really new, only done in silicon valley or only limited to things like Facebook.
Analyst Blog
The following is an excerpt from “Disruption Revolution”, a great e-book that you can download for free here.You were one of the first people to calculate an ROI model for social media. Can you explain how to go about quantifying the value of things that a lot of people think are intangible? How does what you do now with social media ROI models relate to the work that you did before the rise of social media?
Analyst Blog
Marketing has always been an inexact science. Starting with John Wanamaker famously saying over a century ago "Half the money I spend on advertising is wasted; the trouble is I don't know which half" to modern day marketing pundits suggesting social media tips and tricks are the new marketing.Digging deep, we find marketing is psychological, and personal; not technical and mathematical as some may suggest, and very much just as inexact as John Wanamaker described. Ergo, modernizing marketing is a study of the modernization of psychology. The psychology of the world is now more about "me" than us. In 2010 the New York Times published an article on the "Me Economy" suggesting that every individual is now a marketer. While this is true and I am guilty of this, there is something new happening in psychology affecting marketing and advertising beyond every individual becoming a individual marketer.
Analyst Blog
[Analysis]On January 23rd Workday officially unveiled its Update 21 to the public in various webcasts, the details of the release can be found in the press release here. The new user interface was certainly the highlight of the release - but there was more ...
Analyst Blog
[Analysis] Details of the long awaited transaction between Lenovo and IBM were announced on Friday January 24th. IBM has sold its low end server business for US$2.3 billion. This transaction represents approximately US$5B in revenue, and 7,500 employees, largely in the US and China.
Analyst Blog
This post is part of the Deep Thoughts at Dreamforce Series of candid interviews with customer experience thought leaders. You can view the other videos in the series here.
Analyst Blog
Must Innovation happen outside of IT?
Does the experience, methods and even role definition of ‘IT’ developed over the last twenty years to operate PC-based, Client Server, data-centric, integrated enterprise applications protected by the Firewall, really fit with the new genuinely innovative use of mobile-based, Cloud architected, people-centric interactions?
Analyst Blog
Have Your Own Device, HYOD, is the driver of Digital Business and the issues for DAVOS 2014.
Bring Your Own Device, BYOD, is only important to internal IT operations!
Analyst Blog
Richard Napier concludes his series on Getting Social with Siebel by asking if this technology is truly ready for production.
Analyst Blog
HootSuite Prepares For Enterprise Growth
On January 22nd, 2014, Hootsuite announced its acquisition of analytics provider uberVU for an undisclosed sum. The Bucharest, Romania and Cambridge, MA based software company brings 42 employees and over 200 customers to HootSuite. Key insights for customers and prospects include:uberVu provides Hootsuite with enterprise class analytics...
Analyst Blog
Future of Work panel at Connected Enterprise shares approaches to producing the industry's most intuitive and innovative HR products.
Video
The word "robosourcing" is making its way into the technology media, and starting to skirt the fringes of the mainstream media via the help of Hollywood and other platforms like TED.Somewhere between the noise and the hype is the tangible reality that if we continue to innovate in the direction and the pace of today, robotics, connectedness, artificial intelligence and automation will converge on a single truth:
The single truth is that robots will enter to workforce. How we treat them will be another issue.
Analyst Blog
Mobile Management Consolidation Continues And VMware Accelerates Mobile Efforts
On January 22nd, 2014, VMware (NYSE: VMW) announced the intent to acquire Atlanta, GA based Airwatch for $1.54B. More than just an acquisition of a leading enterprise mobile management (EMM) vendor, the acquisition represents a cornerstone for VMware's mobile strategy for end user computing. Should the deal close, co-founder Alan Dabbiere will report to VMware CEO Pat Gelsinger. AirWatch will continue to be led by CEO John Marshall and included in VMware's end-user computing group, led by General Manager, Sanjay Poonen. Upon completion of the acquisition, the market impact is significant because:...
Analyst Blog
Well, no one was expecting this. Everyone knew and had conjectured that VMware was going to be buying someone in the MDM (Mobile Device Management) space, but to be fair AirWatch was never on the radar. Some of that was due to the fact that CEO John Marshall had declared that he wasn’t interested in selling and other was due to speculation on MobileIron and Good being better fits to what VMware traditionally did.
The funny thing, despite all that VMware has proclaimed for the last three years, they really haven’t been doing mobile.
Analyst Blog
There is something that tickles me about this tweet from the (now) out of hibernation Rosetta space probe.“Hello, world!”
Analyst Blog
Quarks
Getting to Know Your Cloud Provider’s Jurisdiction Is More Important than Ever
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This Quark examines what’s at stake in data center location, and reports on how one U.S. cloud identity innovator, OneLogin, is thinking more strategically about geography, with a significant commitment to new data centers in Europe.
That is, information security is not intellectually secure. Almost every precept of orthodox information security is ready for a shake-up. Infosec practices are built on crumbling foundations.Update: I've been selected to speak on this topic at the 2014 AusCERT Conference - the biggest information security event in Australasia.The recent tragic experience of data breaches -- at Target, Snapchat, Adobe Systems and RSA to name a very few -- shows that orthodox information security is simply not up to the task of securing serious digital assets. We have to face facts: no amount of today's conventional security is ever going to protect assets worth billions of dollars.Our approach to infosec is based on old management process standards (which can be traced back to ISO 9000) and a ponderous technology neutrality that overly emphasises people and processes. The things we call "Information Security Management Systems" are actually not systems that any engineer would recognise but instead are flabby sets of documents and audit procedures.The deep problem is that computer systems have become so very complex and so very fragile that they are not manageable by traditional means. Security needs to be re-thought from the bottom up. We need some bigger ideas.
Analyst Blog
Addition of industry pioneer expands Constellation's ability to provide research and advisory to senior executives seeking to dominate digital disruptionConstellation Research, Inc., announced today the addition of Andy Mulholland to the research team as Vice President and Principal Analyst. Mulholland, whose research focuses on Technology Innovation and its application to Innovative Business models in alignment with existing IT systems and services, expands Constellation’s ability to provide Digital Business research/solutions to its early adopter clients worldwide.
Analyst Blog
Addition of industry pioneer expands Constellation's ability to provide research and advisory to senior executives seeking to dominate digital disruptionLondon, United Kingdom – Constellation Research, Inc., the award-winning research and advisory firm focused on
Press Release
When I first joined the ADMA expert group for social media, there was a separate expert group for search. But as we met and discussions flowed, it seemed obvious that the two should merge. After all, when it comes to all things digital, search and social were – in most cases – essential collaborators. Or should be.In many cases, however, search and social are kept at arm’s length – each claiming digital marketing top spot.There is no doubt, however, that combining search and social has a much more powerful impact on almost any of your metrics. And with Google’s recent announcement around shared endorsements, this impact will become more formally entwined. Those who continue to resist social media’s siren call, or who keep the artificial silos in place across their marketing teams, will start to see performance of both search and social flounder.
Analyst Blog