There is something that tickles me about this tweet from the (now) out of hibernation Rosetta space probe.
“Hello, world!”
— ESA Rosetta Mission (@ESA_Rosetta) January 20, 2014
After three years of hibernation, the probe which is on a mission to intercept a comet (yes, in real life, not fantasy), was awoken and signalled its readiness with the classic Hello World message. If only all our efforts and communications were as simple and successful as this.
Gavin is the Founder of Disruptors Co, one of Australia’s leading independent strategy and innovation companies. Gavin advises firms on strategy, marketing, product development and innovation. He is also a member of the Orbits program, the influencer network of award winning analyst and advisory firm, Constellation Research. Gavin advises boards and leadership on innovation strategy, marketing, data-driven product development and corporate venturing. Gavin is on the board of Vibewire, a youth-led social enterprise based in Sydney, Australia and on the Technology Advisory Group for Good2Give – the workplace giving platform.
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Published
January 21, 2014