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In the digital era, companies are competing for buyer time and attention. The multitude of campaign channels - ranging from social media, Web programs, content marketing, advertising and events - requires companies to consider systems that can orchestrate across channels to ensure quality buyer engagement. Marketing automation provides B2B companies with an efficient way to attract, capture, engage and nurture customers, enabling marketers to deliver qualified, sales-ready leads and provide post-sale nurture for upsell and cross-sell opportunities.
Analyst Blog
The Customer Experience (CX) Services Global List acknowledges leaders in driving customer experience excellence in organizations. The Constellation ShortList™ presents vendors in different categories of the market relevant to early adopters. In addition, products included in this document meet the threshold criteria for this category as determined by Constellation Research. This Constellation ShortList of vendors for a market category is compiled […]
Analyst Blog
Digital Performance Management provides companies with the analytics to determine if their customer experience is optimized. The Constellation ShortList™ presents vendors in different categories of the market relevant to early adopters. In addition, products included in this document meet the threshold criteria for this category as determined by Constellation Research. This Constellation ShortList of vendors for a market category is compiled through conversations with early […]
Analyst Blog
Over September 26-27 I was a guest speaker at the US Department of Health & Human Services blockchain for healthcare workshop. It was a fascinating and worthwhile exercise, as I reported in more detail here. However, I have to say most of the presentations confirmed my view that blockchain application development leaves a lot to be desired.
Analyst Blog
My new report, How to Secure Blockchain Technologies, examines the tension between Blockchain's founding ideology and enterprise requirements. The report explains what these tensions mean for public and private blockchain systems, and provides some detailed guidance for blockchain technology security.
Analyst Blog
One of the things I love about Constellation Research is how the firm practices what it preaches. Everything we talk about of course relates to innovation, but we are ourselves innovating all the time. For example, internally, our production process is constantly trying new ways to streamline how research gets converted into high grade publications.
Analyst Blog
Oracle has made a significant change to its go-to-market strategy for Oracle Database Appliance engineered system in hopes of shoring up hardware sales and having broader appeal to smaller and medium-sized enterprises.
Insight Blog
Oracle and Verizon have inked a partnership that speaks to the continuing evolution of hybrid cloud deployments. Here are the key details from the companies' announcement:
Insight Blog
Customer Experience (CX): IOT Platforms are the platforms that make IoT come to life. The Constellation ShortList™ presents vendors in different categories of the market relevant to early adopters. In addition, products included in this document meet the threshold criteria for this category as determined by Constellation Research. This Constellation ShortList of vendors for a market category is compiled through conversations with early […]
Analyst Blog
Most blockchain for healthcare projects will discover, sooner or later, that once the necessary key management arrangements are taken care of, their choice of distributed ledger technology is inconsequential.
Analyst Blog
Today Facebook officially launched Workplace by Facebook, their enterprise version of the Facebook social network.
Analyst Blog
Salesforce has introduced Einstein as a set of platform services, but it seems more like a collection of acquired parts. Here’s a look at what’s real and what’s coming. … Continue reading →
Analyst Blog
I had the opportunity to attend the Dreamforce 2016, held in San Francisco, from October 4th till 7th 2016. As usual, it was a massive affair, Salesforce claims over 160k attendees. Noticeable from last year, our conversation with exhibiting partners was more positive than last year, so Salesforce has done something right.
Analyst Blog
The purpose of this blog post is not to provide answers, but to help spark the questions we should all be asking about the potential of blockchain technology and the benefits it can create for businesses, organizations and governments worldwide. The hope is that we start to look past bitcoin, which I believe may be a distraction to the true value here.
Analyst Blog
In this honeymoon period of pilots and small-scale enterprise IoT deployments it is easy to underestimate the impact of IoT at a ubiquitous global level similar to the World Wide Web. Without the use of Open Source software the Web could not exist, individual software licensing in a traditional manner, as with commercially differentiated products, is simply impossible. The Internet of Things requires the same level of ubiquitous common access in its core functions, and, as with the Web, successful use is dependent on the successful creation of Open Source based shared accessibility.
Analyst Blog
There was something different about this year's Dreamforce conference. Sure, it was massive, with 170,000 people in attendance and reportedly millions more online. And yes, Salesforce announced a number of new products, chief among them its Einstein AI technology, which over time will be weaved into its sales, service and marketing applications.
Insight Blog
In Standing on the Sun and (more briefly!) the HBR, Julia Kirby and I argued that sensors of all kinds—from Copenhagen Wheels to Kenyans with Ushahidi on their phones to body cameras—would bring information about negative externalities such as pollution, civil violence, and abuse of authority to the attention of consumers/citizens, who would consequently care more about the behaviors that caused them.
Analyst Blog
IBM says its Watson IoT business is growing fast and as a result, it's pumping $200 million into the division's global headquarters in Munich:
Insight Blog
SAP is getting serious about IoT. Event report from Trenitalia / SAP Digital Summit, held last in Rome, Pietrarsa, September 29th 2016. Though not formally labelled as a launch event, it felt like SAP bringing together messaging, executive, an early adopting customer with Trenitalia and products in a single event.
Analyst Blog
How do you decide which IoT suite, Data Lake Management offering or Enterprise Group Messaging app to deploy? Choosing the right tools will determine the success or failure of your digital programs.I’m excited to announce our new Constellation ShortList™ offering we’ve created to guide businesses to the right technologies for their transformation initiatives – starting with the Internet of Things (IoT),
Analyst Blog
New Program Aiding Early Adopters Focused on Digital Transformation
Press Release
Salesforce has continued its string of acquisitions with the purchase of data management platform vendor Krux, in a deal worth about $700 million in cash and stock. The Krux acquisition wasn't formally announced by the company, but comes at the start of Salesforce's massive Dreamforce event, where more details will surely be shared this week.
Insight Blog
I just published my first solo report as an analyst, Sales by Design, Not by Challenge. The report puts forth the concept of how to apply design thinking to the sales process. Any good sales person will say that sales is an art, it requires understanding the customer’s business objectives, organizational nuances, and being clear that the ultimate goal is to come to a mutually agreed upon outcome.
Analyst Blog
Premium Research
A Look at Oracle’s “AI” Use Cases, Strengths and Challenges and When to Expect Which Apps The introduction of Oracle Adaptive Intelligent Apps was among the most significant of the many announcements at Oracle OpenWorld 2016. Oracle Adaptive Intelligent Apps represent the company’s first foray into the realm of artificial intelligence (AI). This report provides a product review of Oracle Adaptive Intelligent Apps.