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ShortList

Constellation ShortList™ B2C Marketing Automation for the Enterprise

Marketing Transformation
About This Constellation ShortList™Engaging with consumers in the fast-moving digital-first world demands new experience strategies based more on the consumer and less on engagement channels. Today's marketer is looking for modern automation engines to deliver on an age-old…
Liz Miller
ShortList

Constellation ShortList™ B2C Marketing Automation for Small to Midsize Business

Marketing Transformation
About This Constellation ShortList™The modern business-to-consumer (B2C) relationship is often defined by moments of creativity, of personalization and of engagement. For the small to midsize (SMB) organization, pulling off these highly personalized engagements can feel…
Liz Miller
ShortList

Constellation ShortList™ Content Management System (CMS) – Hybrid

Marketing Transformation
About This Constellation ShortList™Content management systems typically fall within one of three categories: traditional (front and back end is connected), headless (back-end content management is completely detached from any front-end presentation layer) and hybrid systems…
Liz Miller
ShortList

Constellation ShortList™ Digital Asset Management (DAM) for High Volume Commerce

Marketing Transformation
About This Constellation ShortList™Digital commerce is filled with immersive, highly visual, dynamically interactive, rapidly available, personalized experiences that capture attention and deliver an immediate vision of how a specific product can fit into a customer's life. From…
Liz Miller
ShortList

Constellation ShortList™ Marketing Analytics Solutions

Data to Decisions
About This Constellation ShortList™The call for the chief marketing officer to serve as the growth driver and orchestrator for the modern enterprise has amplified the need for marketing analytics tools to quickly evolve from campaign performance trackers into more robust…
Liz Miller
ShortList

Constellation ShortList™ Product Information Management (PIM)

Marketing Transformation
About This Constellation ShortList™If customer data represents the source of customer truth for an organization, and solutions like customer relationship management (CRM) and customer data platforms (CDP) collect, manage and institutionalize that truth, then a product…
Liz Miller
ShortList

Constellation ShortList™ Virtual Events: Webcasts and Meetings

Marketing Transformation
About This Constellation ShortList™The modern webinar and video streaming platform has turned the mass broadcast and presentation platforms of old into highly interactive, scalable, dynamic multimedia experiences that allow audiences to engage with speakers and with each other…
Liz Miller
Open Research

The AWS AI Strategy: Playing the Long Game Infrastructure-Style

Data to Decisions
Executive Summary Amazon Web Services’ artificial intelligence (AI) strategy lacks sizzle heading into re:Invent 2025, and that’s a good thing—at least for CxOs. So far in 2025, the consternation about AWS has revolved…
Larry Dignan

How DexCom Leverages AI To Tackle Diabetes

Data to Decisions
Executive Summary Dexcom, which makes glucose monitoring equipment and technology, is betting that it can dramatically expand its total addressable market for people with diabetes with a big assist from generative artificial intelligence (GenAI).
Larry Dignan
ShortList

Constellation ShortList™ Midmarket CRM Suites

Marketing Transformation
About This Constellation ShortList™ CRM is a technology that enables organizations to manage relationships by optimizing key customer experience (CX) business processes such as campaign to lead, lead to order, incident to resolution, and purchase to referral…
Martin Schneider
ShortList

Constellation ShortList™ B2B Marketing Automation for the Enterprise

Marketing Transformation
About This Constellation ShortListâ„¢ Business to business (B2B) marketing automation tools have Artificial Intelligence (AI) to thank for a renaissance, delivering more automated, intelligent, creative and focused journeys, analytics and predictable…
Liz Miller
ShortList

Constellation ShortList™ Sales Performance Management

Marketing Transformation
About This Constellation ShortList™ Sales performance management (SPM) systems are designed to help both individual sellers and management optimize sales processes and drive more effortless growth. While salesforce automation (SFA) and other CRM systems may track…
Martin Schneider
ShortList

Constellation ShortList™ B2B Marketing Automation for Small and Midsize Business

Marketing Transformation
About This Constellation ShortListâ„¢ Small to midsize (SMB) business-to-business (B2B) organizations must engage customers and prospects through a wide range of online and offline channels to rapidly influence sales decisions. SMBs operate at â&…
Liz Miller
ShortList

Constellation ShortList™ Content Management System (CMS) – Headless

Marketing Transformation
About This Constellation ShortList™A headless CMS is a content development, aggregation, storage, and management solution that is fully disconnected from any specific presentation layer. Instead, via RESTful API and content services, a headless CMS connects content from a back…
Liz Miller
ShortList

Constellation ShortList™ Customer Data Platform (CDP)

Data to Decisions
About This Constellation ShortListâ„¢ Customer data platforms (CDP) serve as a centralized hub of structured and unstructured data about, and in service of, the customer. These platforms—unlike their cousins the data warehouse,…
Liz Miller
ShortList

Constellation ShortList™ Event Marketing & Management Software

Marketing Transformation
About This Constellation ShortListâ„¢ Events are bigger and busier than ever. As enterprise buyers and vendors alike consider where and how to engage, they must face the pressure to balance budgets, resources and the question of how much time they have…
Liz Miller
ShortList

Constellation ShortList™ Virtual Events: Conferences & Experiential Events

Marketing Transformation
About This Constellation ShortListâ„¢ Virtual events have come into their own serving as a unique event type that is not simply a live broadcast of a live event, but is not an overgrown webinar with a breakout room here and there. Virtual conferences…
Liz Miller
ShortList

Constellation ShortList™ Pre-Built Large Language Models For Generative AI

Data to Decisions
About This Constellation ShortListâ„¢ Large language models (LLMs) are a type of foundational model trained on massive amounts of data to support a wide range of natural language processing (NLP) tasks. LLM’s are a type of machine…
R Ray Wang
ShortList

Constellation ShortList™ Metaverse Design and Services

Data to Decisions
About This Constellation ShortListâ„¢ Much hype has been made about the metaverse. However, very few organizations have fully grasped the impact the metaverse will have on experiences and engagement for both the consumer world and the enterprise. More…
R Ray Wang
ShortList

Constellation ShortList™ AI-Driven Cognitive Applications

Data to Decisions
About This Constellation ShortListâ„¢ Cognitive applications run mission-critical business systems in a continuous, self-driving, self-learning, auto-compliant, self-securing and self-healing approach. These artificial intelligence (AI)-driven systems…
R Ray Wang
ShortList

Constellation ShortList™ Digital Performance Management

New C-Suite
About This Constellation ShortListâ„¢ Mastering digital performance management (DPM) is one of the leading challenges of the digital economy. Often referred to as application performance management (APM), it requires a joint effort between…
R Ray Wang