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ShortList

Constellation ShortList™ Public Cloud Transformation Services: Global

Data to Decisions
About This Constellation ShortList™Public cloud transformational services vendors represent the global managed service providers and system integrators who are helping clients deliver on business transformation, starting with the public cloud.These vendors are helping clients…
Holger Mueller, R Ray Wang
ShortList

Constellation ShortList™ Customer Loyalty and Retention

Matrix Commerce
About This Constellation ShortList™ The global customer loyalty management market continues to grow as both B2C and B2B firms recognize the ability to leverage AI and intelligent workflow to offer more personalized, relevant loyalty offers. In addition, generative and…
Martin Schneider
ShortList

Constellation ShortList™ Digital Transformation Services (DTX): Global

Data to Decisions
About This Constellation ShortList™Digital transformation services (DTX) firms work with clients to reimagine new business models, co-innovate and co-create future solutions, and potentially operate these solutions at scale if needed. Firms can be a systems integrator (SI) or…
R Ray Wang
ShortList

Constellation ShortList™ Project Ready Metaverse Vendors

Data to Decisions
About This Constellation ShortListMuch hype has been made about the metaverse. However, very few organizations have fully grasped the impact the metaverse will have on experiences and engagement for both the consumer world and the enterprise. More than just gaming worlds or…
Holger Mueller, R Ray Wang
ShortList

Constellation ShortList™ Sales Force Automation

Marketing Transformation
About This Constellation ShortList™ Sales force automation (SFA) solutions focus on documenting and addressing the entirety of the sales process - automating actions and outcomes of the go-to-market process as a means to improve productivity of the sales force. Modern…
Martin Schneider
ShortList

Constellation ShortList™ Healthcare Clinical Communication

Next-Generation Customer Experience
About this Constellation ShortList™With many medical institutions still communicating through pagers and outdated programs, clinical communication technology aims to transform the patient experience and provide enhanced processes for the entire network. Constellation…
R Ray Wang
ShortList

Constellation ShortList™ Sales Engagement Platforms

Marketing Transformation
About This Constellation ShortList™ Sales engagement platforms are designed to drive both seller productivity and a more seamless interaction experience between buyers and sellers. These platforms focus on the mechanics of a seller crafting profitable 1:1 customer…
Martin Schneider
ShortList

Constellation ShortList™ B2C Marketing Automation for the Enterprise

Marketing Transformation
About This Constellation ShortList™Engaging with consumers in the fast-moving digital-first world demands new experience strategies based more on the consumer and less on engagement channels. Today's marketer is looking for modern automation engines to deliver on an age-old…
Liz Miller
ShortList

Constellation ShortList™ Content Management System (CMS) – Hybrid

Marketing Transformation
About This Constellation ShortList™Content management systems typically fall within one of three categories: traditional (front and back end is connected), headless (back-end content management is completely detached from any front-end presentation layer) and hybrid systems…
Liz Miller
ShortList

Constellation ShortList™ Digital Asset Management (DAM) for High Volume Commerce

Marketing Transformation
About This Constellation ShortList™Digital commerce is filled with immersive, highly visual, dynamically interactive, rapidly available, personalized experiences that capture attention and deliver an immediate vision of how a specific product can fit into a customer's life. From…
Liz Miller
ShortList

Constellation ShortList™ Marketing Analytics Solutions

Data to Decisions
About This Constellation ShortList™The call for the chief marketing officer to serve as the growth driver and orchestrator for the modern enterprise has amplified the need for marketing analytics tools to quickly evolve from campaign performance trackers into more robust…
Liz Miller
ShortList

Constellation ShortList™ Product Information Management (PIM)

Marketing Transformation
About This Constellation ShortList™If customer data represents the source of customer truth for an organization, and solutions like customer relationship management (CRM) and customer data platforms (CDP) collect, manage and institutionalize that truth, then a product…
Liz Miller
ShortList

Constellation ShortList™ Virtual Events: Webcasts and Meetings

Marketing Transformation
About This Constellation ShortList™The modern webinar and video streaming platform has turned the mass broadcast and presentation platforms of old into highly interactive, scalable, dynamic multimedia experiences that allow audiences to engage with speakers and with each other…
Liz Miller
ShortList

Constellation ShortList™ AI Services: Global

Matrix Commerce
About this Constellation ShortList Artificial intelligence (AI) services firms work with clients to design, build, train, manage, and operate AI capabilities for organizations. These firms can be systems integrators (SIs), AI services providers, or agencies bringing…
R Ray Wang
ShortList

Constellation ShortList™ Blockchain Technology Platforms

Matrix Commerce
About this Constellation ShortList Blockchain technology platforms bring key components required to enable new business models. Constellation estimates that the overall blockchain technology platform market will reach $61.8 billion by end of 2030. The core of…
R Ray Wang
ShortList

Constellation ShortList™ Customer Experience (CX) Operations Services: Global

Marketing Transformation
About This Constellation ShortList™Customer experience (CX) operations services span everything from shaping organization models and defining required technology capabilities to implementing CX technologies and, in some cases, providing technology and operations outsourcing…
R Ray Wang, Liz Miller
Open Research

The AWS AI Strategy: Playing the Long Game Infrastructure-Style

Data to Decisions
Executive Summary Amazon Web Services’ artificial intelligence (AI) strategy lacks sizzle heading into re:Invent 2025, and that’s a good thing—at least for CxOs. So far in 2025, the consternation about AWS has revolved…
Larry Dignan
Customer Story

How DexCom Leverages AI To Tackle Diabetes

Data to Decisions
Dexcom, which makes glucose monitoring equipment and technology, is betting that it can dramatically expand its total addressable market for people with diabetes with a big assist from generative artificial intelligence (GenAI).
Larry Dignan
ShortList

Constellation ShortList™ Content Management System (CMS) – Headless

Marketing Transformation
About This Constellation ShortList™A headless CMS is a content development, aggregation, storage, and management solution that is fully disconnected from any specific presentation layer. Instead, via RESTful API and content services, a headless CMS connects content from a back…
Liz Miller
ShortList

Constellation ShortList™ Customer Data Platform (CDP)

Data to Decisions
About This Constellation ShortListâ„¢ Customer data platforms (CDP) serve as a centralized hub of structured and unstructured data about, and in service of, the customer. These platforms—unlike their cousins the data warehouse,…
Liz Miller
ShortList

Constellation ShortList™ Pre-Built Large Language Models For Generative AI

Data to Decisions
About This Constellation ShortListâ„¢ Large language models (LLMs) are a type of foundational model trained on massive amounts of data to support a wide range of natural language processing (NLP) tasks. LLM’s are a type of machine…
R Ray Wang
ShortList

Constellation ShortList™ Event Marketing & Management Software

Marketing Transformation
About This Constellation ShortListâ„¢ Events are bigger and busier than ever. As enterprise buyers and vendors alike consider where and how to engage, they must face the pressure to balance budgets, resources and the question of how much time they have…
Liz Miller
ShortList

Constellation ShortList™ Metaverse Design and Services

Data to Decisions
About This Constellation ShortListâ„¢ Much hype has been made about the metaverse. However, very few organizations have fully grasped the impact the metaverse will have on experiences and engagement for both the consumer world and the enterprise. More…
R Ray Wang