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Trends

It’s Time To Let Cross-Sell and Upsell Die

Matrix Commerce
As go-to-market (GTM) models for B2B organizations continue to evolve, one thing has become clear. Businesses need to focus more on customer lifetime value (CLTV) as a North…
Martin Schneider
Big Idea

Ray’s Law on AI Intelligence

Data to Decisions
The artificial intelligence (AI) revolution is moving at an exponential pace that will exceed human comprehension. Technology leaders need to shift from linear thinking to…
R Ray Wang
Big Idea

Time to Introduce Hi-Fi for Enterprise Processes

Data to Decisions
This report analyzes the evolution of process mining from its first generation to the current best practice of object-centric process mining (OCPM). It walks through the…
Holger Mueller
CR Pulse

Customer Success Software: Gainsight

Next-Generation Customer Experience
Market Description The core tenets for customer success solutions remain focused on automating postsale processes leading up to managing renewal—and, in some cases, expansion…
Martin Schneider
Open Research

Three Laws of AI to Consider

Data to Decisions
During a recent panel discussion on artificial intelligence (AI) and the law, the issues of trust and responsibility were considered. One of the questions from the audience asked…
Darcy Paul
Customer Story

Vendor Deep Dive: Hitachi Digital Services Strategy

Data to Decisions
Hitachi Digital Services is looking to leverage its ability to integrate operations technology (OT) and information technology (IT), combined with industry domain knowledge, data,…
Larry Dignan
Customer Story

Boomi World 2025: Lessons From Early AI Agent Efforts So Far

Data to Decisions
Artificial intelligence (AI) agent projects are just starting, and many are in the proof-of-concept stage. What's clear is that your boardroom is about to ask for an agentic AI…
Larry Dignan
Market Overview

Customer Success Is an All-Season Sport

Next-Generation Customer Experience
Recent developments in how organizations engage with their customers, predicated on customer demands as well as advancements in generative and agentic artificial intelligence …
Martin Schneider
CR Pulse

Sales Force Automation: Salesforce

Matrix Commerce
Market Description Sales force automation (SFA) solutions focus on documenting and addressing the entirety of the sales process'sautomating and recording the specific stages,…
Martin Schneider
Quarks

Content, Engagement, and the Chaos in Between

Data to Decisions
What If You Could Manufacture Opportunity? This is not to ask what if you could manufacture campaigns. Instead, this is to ask if we could think about manufacturing…
Liz Miller
Best Practices

The Case for Data Centers Is Alive and Well in 2025

Data to Decisions
This Constellation Best Practices report lays out the reasons why enterprises are operating and will continue to operate on-premises, on their own hardware, and in their own …
Holger Mueller
CR Pulse

Customer Success Software: Gainsight

Next-Generation Customer Experience
Market Description The core tenets for customer success solutions remain focused on automating postsale processes leading up to managing renewal'sand, in some cases, expansion…
Martin Schneider
Best Practices

AI Roadblocks in CX and How To Thrive Because of Them

Data to Decisions
The excitement about beginning a grand adventure with artificial intelligence (AI) is undeniable. As Constellation Research has recently documented, AI is not just a C-suite…
Liz Miller
Big Idea

Exponential Efficiency in the Age of AI

Data to Decisions
AI Will Dominate the Boardroom Agenda, Yet Only a Privileged Few Can Pay for It Senior executives and policy wonks seek to understand how artificial intelligence (AI) will…
R Ray Wang
Trends

AI Trends for 2025 and Beyond

Data to Decisions
Artificial intelligence (AI) dominated boardroom discussions across 2024 as business leaders looked to capitalize on the buzz. But 2025 will prove to be a critical year for…
Liz Miller, R Ray Wang
CR Pulse

Midmarket CRM Suites: Zoho

Next-Generation Customer Experience
Market Description Customer relationship management (CRM) is a set of applications and platforms that enables organizations to manage relationships by optimizing key customer…
Martin Schneider
Big Idea

Behind the Scenes: The Force Behind Agentforce

Data to Decisions
At its most recent user conference, Dreamforce 2024, Salesforce achieved what was likely the most successful launch of enterprise software ever when it unveiled Salesforce…
Holger Mueller