How Elaine Turner® Used Cloud Services from Oracle to Transform Customer Experience

Case Study: Oracle and Elaine Turner®

Expanding the Brand While Delivering a High-Touch, Unique Identity with Curated Customer Experiences 

Elaine Turner®, a mid-sized women’s fashion and accessories retailer, looked to improve the customer experience it offered in stores, online and on mobile devices. The company wanted a new technology platform that would enable it to more efficiently offer personalized customer experiences while maintaining the brand’s unique identity and allowing the company to grow. The retailer embarked on adopting cloud services from Oracle for commerce, marketing and services. After implementing the first of the cloud services, Elaine Turner achieved major gains in website traffic, website engagement and order volume. This case study details Elaine Turner’s experience implementing Oracle’s Commerce Cloud, Marketing Cloud and Service Cloud.