About This Constellation ShortList™

Digital transformation services (DTX) firms work with clients to reimagine new business models, co-innovate and co-create future solutions, and potentially operate these solutions at scale if needed. Firms can be a systems integrator (SI) or DTX provider or agency bringing together solutions into an overall digital transformation capability. They work with all functional departments, such as marketing, sales, customer service, supply chain, e-commerce, IT, digital performance management (DPM) and back-office systems.

DTX firms bring to clients a set of best practices in business strategy, creative design, innovative delivery models, exponential technology expertise and testing methodology in order to guide them to obtain an optimal digital transformation.  Many DTX firms have been created through the acquisition of various boutique firms from both the creative side and technology delivery side.

Threshold Criteria

Constellation considers the following criteria for these solutions:

  • Business model creation
  • Best practices methodology
  • Creative and design services
  • Exponential technology expertise
  • An assessment tool
  • Art-of-the-possible strategy and technology road map
  • Customer references
  • Design and creative space
  • Differentiated IP
  • Design-thinking approach
  • Operating in three continents
  • Innovation centers

The Constellation ShortList™

Constellation evaluates more than 100 offerings categorized in this market. The Constellation ShortListis determined by client inquiries, partner conversations, customer references, vendor selection projects, market share and internal research.

  • Accenture Song
  • Capgemini
  • Cognizant
  • Deloitte
  • IBM iX
  • Infosys
  • Merkle
  • MRM//McCann
  • Publicis Sapient
  • Robots & Pencils
  • TCS Interactive
  • Wipro Designit
  • Wunderman Thompson

Frequency of Evaluation

Each Constellation ShortList will be updated at least once per year. There could be an update after six months, should the analyst deem it necessary.

Evaluation Services

Constellation clients may work with the analyst and research team to conduct a more thorough discussion of this ShortList. Constellation can also provide guidance in vendor selection and contract negotiation.

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