Executive Summary

Amazon Web Services’ artificial intelligence (AI) strategy lacks sizzle heading into re:Invent 2025, and that’s a good thing—at least for CxOs.

So far in 2025, the consternation about AWS has revolved around a lack of buzz, a decidedly practical focus, and the realization that enterprises need more foundational building blocks before going all-in on large language models (LLMs), agentic AI, and whatever new buzzword shows up on the bingo card.

Rest assured, there’s a method to AWS’s boring-is-beautiful approach to AI.

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