Amazon told its software developers that measuring tokens is a deeply flawed metric and that they should focus on being curious, getting close to the customer and delivering outcomes. The company said:
"We believe that it is best to measure, and be measured by, long-term outcomes. But these outcomes can be time delayed, difficult to measure, and hard to isolate from other trends. In some cases, we have tackled those problems by using input metrics instead, like token usage or adoption of AI tools, or throughput metrics like code changes and reviews. We are all aware of how deeply flawed these metrics are, primarily because they are disconnected from what matters. We know that using these metrics could, if used as a target instead of a measure, drive negative outcomes, increasing costs (tokenmaxxing is at odds with frugality), and increasing complexity (measuring LOC is at odds with invent and simplify). We believe that this community, with your strong ownership and focus on delivering results, will help us avoid these negative outcomes."