Salesforce expanded partnerships with OpenAI and Anthropic to embed their large language models into Agentforce 360.
At Dreamforce 2025, Salesforce said it has expanded a partnership with OpenAI so customers can access Agentforce 360 in ChatGPT. Salesforce customers will be able to access sales records, review conversations and build Tableau visualizations from within ChatGPT.
- Salesforce makes its Agentforce 360 case to be your AI agent platform
- Salesforce's acquisition of Apromore highlights how process intelligence, agentic AI converging
For Salesforce, which is betting on Slack as an agentic OS and front end to Agentforce, the OpenAI partnership appears to be a nice hedge to play into whatever the new enterprise user interface exists. For OpenAI, the Salesforce partnership lands a big enterprise software vendor for its application strategy. At OpenAI Dev Day, CEO Sam Altman walked through APIs and a strategy that brings various apps to ChatGPT. Most of the applications demonstrated were decidedly consumer.
In a statement, Salesforce said its customers will be able to use GPT-5 to build AI agents and prompts within the Salesforce Platform. For Salesforce, the move highlights how its platform can be headless. Salesforce also sees its partnership with OpenAI as a way to enable its retail customers to sell more.
Salesforce noted that the partnership with OpenAI gives it a big footprint with ChatGPT's 800 million weekly users and Slack's 5.2 billion weekly messages. The goal: Embed Salesforce in a "preferred surface environment."
Altman said the Salesforce partnership is "an important step in how AI can improve daily workflows under our efforts together." Salesforce CEO Marc Benioff said the partnership brings the instant recommendations or insights consumers expect to enterprises.
Integrations include:
- Agentforce 360 apps in ChatGPT.
- Instant Checkout and Agentforce Commerce, via Agentic Commerce Protocol, will be integrated. Salesforce is supporting Agentic Commerce Protocol via a partnership with Stripe.
- ChatGPT in Slack, which will bolster search results and insights.
- Codex, an OpenAI agent for coding, will be available in Slack.
- OpenAI's models will be in Agentforce 360.
- OpenAI will join a host of providers such as Anthropic in Slack Marketplace.
The Anthropic partnership is focused on regulated industries. Under an expanded partnership, Anthropic's Claude will be available in Agentforce for regulated industries that need tighter data control.
In addition, Claude will be integrated into Slack for enterprise workflows. Claude will analyze documents, access internal data and enable decisions without app switching.
Salesforce is providing the trust layer and customers such as CrowdStrike and RBC Wealth Management are using Claude through Amazon Bedrock in Agentforce.
Key points about the Salesforce-Anthropic partnership:
- Claude can be a preferred AI model provider for regulated industries.
- Anthropic and Salesforce will work on industry specific offerings for regulated industries.
- Anthropic is the first LLM vendor to be fully integrated within Salesforce's trust layer. All of Claude's traffic is contained in Salesforce's virtual private cloud.
- Anthropic Claude for Financial Services with Agentforce Financial Services and AI agents can work across platforms.
For Salesforce, the Anthropic offering meets enterprises where they are. Anthropic is the enterprise choice in many cases and has a strategy that more aligned with enterprise software. By adding Anthropic to its trust layer, Salesforce is giving the LLM provider more enterprise scale while offering tight integration that benefits both companies.
- Anthropic, Microsoft, OpenAI build out AI agent use cases
- Anthropic expands international presence, enterprise reach
- Anthropic follows enterprise software industry playbook, hires Smith as commercial chief
