Martin Schneider

This report outlines five KPIs that growth organizations can leverage to both guide their use of agentic AI tools and measure their effectiveness. These KPIs span from productivity gains for human workers to improvements in business outcomes, including conversion rates and…

As agentic AI and other technological innovations make it easier to integrate data and implement RI tools, growth leaders must begin using these tools not just as stand-alone analytics resources but also to optimize GTM motions in the flow of business. This report explores five…

Market Description Sales force automation (SFA) solutions focus on documenting and addressing the entirety of the sales processacirc;automating and recording the specific stages, actions, and outcomes of the process as a means to improve productivity of the sales force…

Market Description Sales force automation (SFA) solutions focus on documenting and addressing the entirety of the sales processacirc;automating and recording the specific stages, actions, and outcomes of the process as a means to improve sales force productivity. Modern SFA…

Market Description Sales force automation (SFA) solutions focus on documenting and addressing the entirety of the sales processacirc;automating and recording the specific stages, actions, and outcomes of the process as a means to improve productivity of the sales force…

Growth leaders have reached a critical moment. The crossroads of highly composable software-as-a-service (SaaS) applications and agentic artificial intelligence (AI) tools are driving a need to rethink how enterprises build, maintain, and optimize their go-to-market (GTM)…

Market Description Sales force automation (SFA) solutions focus on documenting and addressing the entirety of the sales processacirc;automating and recording the specific stages, actions, and outcomes of the process as a means to improve productivity of the sales force…

About This Constellation ShortList™ While artificial intelligence (AI) tools have been injected into the sales process for some time, a new wrinkle is deploying Ai-powered digital “SDR agents” to cover some, or all, of the sales prospecting process. AI SDR agents are an…

About This Constellation ShortList™ The global customer loyalty management market continues to grow as both B2C and B2B firms recognize the ability to leverage AI and intelligent workflow to offer more personalized, relevant loyalty offers. In addition, generative and…

About This Constellation ShortList™ Partnership and Alliance Relationship Management (PARM) software allows vendors to manage partnerships, alliances and indirect channels throughout the customer process. Successful deployment of PARM software enables vendors to leverage…

About This Constellation ShortList™ Sales force automation (SFA) solutions focus on documenting and addressing the entirety of the sales process - automating actions and outcomes of the go-to-market process as a means to improve productivity of the sales force. Modern…

About This Constellation ShortList™ Sales engagement platforms are designed to drive both seller productivity and a more seamless interaction experience between buyers and sellers. These platforms focus on the mechanics of a seller crafting profitable 1:1 customer…