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The following video is the fourth episode in a series of conversations about cloud technology between Holger Mueller, Constellation VP & Principal Analyst, and Thomas Saueressig, SAP Executive Board Member. In this segment, Thomas answers the question, "How does SAP help customers move to the cloud?"
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The following video is the fifth and final episode in a series of conversations about cloud technology between Holger Mueller, Constellation VP & Principal Analyst, and Thomas Saueressig, SAP Executive Board Member. In this segment, Thomas answers the question, "What is coming next in the cloud at SAP?"
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The following video is the third episode in a series of conversations about cloud technology between Holger Mueller, Constellation VP & Principal Analyst, and Thomas Saueressig, SAP Executive Board Member. In this segment, Thomas answers the question, "How does SAP offer cloud today?"
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Research Report: Trends - Inside The MIndset Of The Midmarket Buyer rwang0 Tue, 02/22/2022 - 07:58
Data Shows Priority Shifts From Pre-Pandemic To Post-Pandemic
Midmarket executives have always been challenged by a culture of scarcity. Limited access to funds, talent, and innovation has often created a barrier to entry into and exit from new markets, industries, and ecosystems. During the COVID-19 pandemic, these leaders have made shifts in their buying behaviors and technology investments. Constellation’s latest midmarket analysis chronicles these findings and identifies the shifts during the 2020-to-2022 budget cycles. This emerging postpandemic strategy signifies the first steps to the Great Refactoring ahead.
Tech Budgets Shifting From Peak Operational Efficenty To Revenue And Growth
Prior to the pandemic, midmarket leaders invested tech budgets primarily in operational efficiency and cost. During the pandemic, both operational efficiency and cost (41.6%) and regulatory compliance (31.5%) saw higher-than-normal investment. The shift to a focus on revenue and growth (24.0%) in 2022 comes as reductions in investment for operational efficiency and cost (31.5%) and regulatory compliance (25.8%) drop from 2021 peak highs (see Figure 1).
This budget shift to revenue and growth and strategic differentiation indicates an optimism for those enterprise that survived the economic onslaught of the pandemic. Winners and survivors have seen the impact of digital channels, digital business models, and digital monetization. Constellation believes this frameshift from old models to new models built on analytics, automation, and artificial intelligence (AI) will play out in continued investments in technology and platforms.
Figure 1. Operational Efficiency Drives Budget Decisions As Revenue And Growth Gain Steam
To access the report: go to the Constellation website
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Trying to understand the mindset of the mid market buyer? Wondering how peers are prioritizing tech budgets?
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Disclosures
Although we work closely with many mega software vendors, we want you to trust us. For the full disclosure policy,stay tuned for the full client list on the Constellation Research website. * Not responsible for any factual errors or omissions. However, happy to correct any errors upon email receipt.
Constellation Research recommends that readers consult a stock professional for their investment guidance. Investors should understand the potential conflicts of interest analysts might face. Constellation does not underwrite or own the securities of the companies the analysts cover. Analysts themselves sometimes own stocks in the companies they cover—either directly or indirectly, such as through employee stock-purchase pools in which they and their colleagues participate. As a general matter, investors should not rely solely on an analyst’s recommendation when deciding whether to buy, hold, or sell a stock. Instead, they should also do their own research—such as reading the prospectus for new companies or for public companies, the quarterly and annual reports filed with the SEC—to confirm whether a particular investment is appropriate for them in light of their individual financial circumstances.
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Analyst Blog
My recent best practices report on AIOps titled “A CIO’s guide to AIOps” just got published. What started out as an AIOps use cases document morphed into an AIOps emerging trends document. However, when feedback was sought from CIOs and CTOs in our research panel, they suggested best practices and how to strategize AI and IT Operations in a broader sense to be included in
Analyst Blog
Today, we launched the final set of updates to our Constellation ShortList™ portfolio, including 26 new and updated lists.
Each technology vendor on this list has been chosen based on their products and services offering. Our analysts consider technology investment, use cases, strategic vision, customer value, executive leadership and price when anointing a vendor to the ShortList™.
Check out the 26 new and updated lists:
Analyst Blog
DisrupTV Episode 267: Securing Healthcare & Enhancing Customer Loyalty
In DisrupTV Episode 267, hosts R “Ray” Wang and Vala Afshar engage with four thought leaders to discuss the intersection of cybersecurity, healthcare, and customer experience:
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The unfortunate reality of today’s highly digitized and cloud-powered organizations is that most continue to struggle to reach anything close to the full potential value of their data. Yet for most companies, their data remains the single most under-leveraged, high value asset they have.
Analyst Blog
We are thrilled to reveal the latest updates to the Constellation ShortList™ portfolio.
The Constellation ShortList™ portfolio highlights the key players when considering investments across all of our coverage areas, including HR tech, healthcare, AI, marketing, customer experience, analytics, machine learning, and more. We update the lists once per year to every six months depending on the category. Our goal is to match the rapidly changing requirements with customer needs and demand.
Analyst Blog
The following video is an interview between Holger Mueller, Constellation VP & Principal Analyst, and Gerald Venzl, Distinguished Product Manager at Oracle, on the new API for MongoDB.
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Scaling Companies and Shaping the Future: Lessons from DisrupTV Ep. 266
In DisrupTV Episode 266, hosts R “Ray” Wang and Vala Afshar engage with four thought leaders to discuss the evolving landscape of leadership and technology:
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Transforming Work, Customer Experience & Sustainability | DisrupTV Ep. 265
In DisrupTV Episode 265, hosts R “Ray” Wang and Vala Afshar engage with four thought leaders to discuss the changing dynamics of work, customer experience, and sustainability:
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Sanjeev Mohan, Principal @ SanjMo; Tony Baer, Principal @ dbinsight; Carl Olofson, Research VP @ IDC; Dave Menninger, SVP & Research Director @ Ventana Research; Brad Shimmin, Chief Analyst, AI platforms, Analytics and Data Management @ Omdia; Doug Henschen, VP & Principal Analyst @ Constellation Research, all sit down with Siliconangle Media's Dave Vellante for a CUBE Conversation around Analyst Predictions 2022: The Future of Data Management.
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Photo by UX Indonesia on Unsplash
What happened?
Analyst Blog
Game-Changing Insights: Sports, Entertainment & Digital Transformation | DisrupTV Ep. 264
In DisrupTV Episode 264, hosts R “Ray” Wang and Vala Afshar engage with three thought leaders to discuss the changing dynamics of sports, entertainment, and digital transformation:
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