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Offering Overview
At a Glance
This report provides an overview of Oracle’s Visual Builder platform, which allows Oracle customers to extend and integrate Oracle Cloud Infrastructure (OCI) applications as well as build their own automation capabilities.
Case Study
Secil was founded in 1918, operating a small natural cement plant that had been in service since 1904. In 1930 Secil underwent a major merger with Companhia Geral de Cal e Cimento. The merger shaped the existing group of almost 40 companies that currently operate in complementary areas.
Reframing the Future: Category Design & Thriving Amid Overload – DisrupTV Episode 292
In Episode 292 of DisrupTV, hosts R “Ray” Wang and Vala Afshar welcome:
Video
Data fabrics improve access to data wherever that data resides. Now Tableau wants to expose more business users to fabrics using its Tableau Prep, Tableau Catalog and data management capabilities.
Most organizations have embraced the imperative to harness as much data as possible to drive better decisions and innovative services, but that can be a challenge in an era in which data is distributed across on-premises data centers, software-as-a-service applications, multiple public clouds, and various other sources.
Analyst Blog
Offering Overview
This Offering Overview examines HCL’s Commerce Cloud in the all-in-one commerce clouds market. The report includes a model of the 20 steps to the perfect order, the key trends in a
post-pandemic world, and a list of attributes buyers should consider when selecting an end-to-end commerce solution.
Service businesses must keep finding new ways to add value to existing clients while removing barriers that slow growth. Overcoming the challenges of outdated HR planning and human resource management (HRM), contract management, and CRM systems are table stakes for staying competitive.
Analyst Blog
Mindful Leadership & Human-Centered Innovation: Navigating the Future of Work – DisrupTV Episode 291
In DisrupTV Episode 291, hosts R “Ray” Wang and Vala Afshar engage with four thought leaders to discuss the evolving landscape of leadership, innovation, and well-being in the workplace:
Video
News Analysis: Zuora Expands Capabilities With $44M Acquisition Of Zephr rwang0 Sat, 08/27/2022 - 08:50
Zephr Brings New Experiences to Zuora
On August, 25th, 2022, the digital monetization leader Zuora acquired Zephr, a subscription experience platform, for $44 million cash on closing and an additional $6 million performance earn out. Zephr has been a key Zuora partner providing features such as dynamic paywalls, entitlements management, Intelligent trials, and identity management for the digital publishing and media industries.
“The winners in the media industry are those continuously innovating around new services, bundles and offers,” noted Tien Tzuo, Zuora's CEO and Founder.
Constellation believes that the merger provides customers with:
Dynamic paywall capabilities. By gauging individual behaviors, Zephr can tailor meter limits and proposed call to action to assess how best to engage with a prospect or customer to match their needs. The result - improved conversion rates, and higher retention rates among subscribers.
End-to-end subscription experiences. Customers gain complete processes including first digital interaction, conversion, on boarding, and renewal. User specific personalization and corporate subscription management
Best practices from media and publishing. Industries such as high tech, capital equipment, and B2B distribution can learn from early pioneers. A recently announced BNP Pariba Leasing Solutions partnership showcases the applicability with the professional equipment industry.
The Bottom Line: Digital Monetization Grows More Sophisticated With Increasing Adoption Of Subscriptions
Brands and enterprises must meet the growing needs for mass personalization at scale and more tailored subscription experiences. The Zephr acquisition provides Zuora customers with new capabilities to manage the subscriber journey. Immediate strategies include registration walls, intelligent paywalls, and first-party data walls, The goal - serve customers and prospects with unique and contextually relevant experiences to improve conversion rates across each state and grow sustainable revenue.
Constellation believes as customers mature in their subscription strategies, they will seek additional digital monetization strategies. Capabilities in the Zephr offering provide a gateway to other forms of digital monetization across a broad set of industries. Zephr will enable Zuora to deliver on more goods, services, memberships, and future digital assets.
Your POV
Have you deployed a successful digital monetization strategy? Have you used Zephr with Zuora? What type of dynamic paywall strategy have you deployed?
Add your comments to the blog or reach me via email: R (at) ConstellationR (dot) com or R (at) SoftwareInsider (dot) org. Please let us know if you need help with your strategy efforts. Here’s how we can assist:
Developing your metaverse and digital business strategy
Connecting with other pioneers
Sharing best practices
Vendor selection
Implementation partner selection
Providing contract negotiations and software licensing support
Demystifying software licensing
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Disclosures
Although we work closely with many mega software vendors, we want you to trust us. For the full disclosure policy,stay tuned for the full client list on the Constellation Research website. * Not responsible for any factual errors or omissions. However, happy to correct any errors upon email receipt.
Constellation Research recommends that readers consult a stock professional for their investment guidance. Investors should understand the potential conflicts of interest analysts might face. Constellation does not underwrite or own the securities of the companies the analysts cover. Analysts themselves sometimes own stocks in the companies they cover—either directly or indirectly, such as through employee stock-purchase pools in which they and their colleagues participate. As a general matter, investors should not rely solely on an analyst’s recommendation when deciding whether to buy, hold, or sell a stock. Instead, they should also do their own research—such as reading the prospectus for new companies or for public companies, the quarterly and annual reports filed with the SEC—to confirm whether a particular investment is appropriate for them in light of their individual financial circumstances.
Copyright © 2001 – 2022 R Wang and Insider Associates, LLC All rights reserved.
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Analyst Blog
Offering Overview
At a Glance
This Offering Overview examines Salesforce Commerce Cloud in the all-in-one commerce cloud market.
We are thrilled to reveal the latest updates to the Constellation ShortList™ portfolio.
The Constellation ShortList™ portfolio highlights the key players when considering investments across all of our coverage areas, including HR tech, healthcare, AI, marketing, customer experience, analytics, machine learning, and more. We update the lists once per year to every six months depending on the category. Our goal is to match the rapidly changing requirements with customer needs and demands.
Analyst Blog
Innovating the Future of Transportation: Electrification and Digital Transformation – DisrupTV Episode 290
In DisrupTV Episode 290, hosts R “Ray” Wang and Vala Afshar engage with two industry leaders to discuss the evolving landscape of transportation:
Video
We are thrilled to reveal the latest updates to the Constellation ShortList™ portfolio.
The Constellation ShortList™ portfolio highlights the key players when considering investments across all of our coverage areas, including HR tech, healthcare, AI, marketing, customer experience, analytics, machine learning, and more. We update the lists once per year to every six months depending on the category. Our goal is to match the rapidly changing requirements with customer needs and demands.
Today, we released these 34 new and updated lists:
Analyst Blog
Mastering the Startup Exit: Strategies for Success – DisrupTV Episode 289
In DisrupTV Episode 289, hosts R “Ray” Wang and Vala Afshar engage with three seasoned professionals to discuss the often-overlooked aspects of startup exits:
Video
Despite all the hype, we don’t know what the metaverse will eventually look like. But whatever its eventual visual form, questions of identity should be ironed out now, at the formative stages.
We can assume that the metaverse will be a richer and more complete form of virtual reality, or augmented reality, than anything we’ve seen so far.
The main technology enablers will be more compute power, better mobile technology, better connectivity, and better AI to create lifelike experiences.
Analyst Blog
Innovating Education and Fintech: DisrupTV Episode 288 with Brad van Leeuwen and Jeff Lerner
In DisrupTV Episode 288, hosts R “Ray” Wang and Vala Afshar engage with two industry leaders to discuss innovation in fintech and education:
Video
Major Announcements From Splunk .conf22 Bring Observability and Security to the Forefront
Observability and security have come to the forefront of IT service delivery, a convergence that was long overdue. This was the urgent theme of the 2022 Splunk conference in Las Vegas.
Analyst Blog