Executive Summary
Talking beats typing. At least that’s what today’s digital behavior patterns reveal. People prefer talking to using devices, from their phone to their refrigerator, no matter how easy applications make typing out thoughts. Contributing to this behavior is an understanding of how the human brain works when ingesting, analyzing, and synthesizing thought. Study after study shows that humans think faster while talking than they can think while typing. This has special impact in the world of experience delivery, where people in search of solutions to problems want thoughtful conversations, not text boxes.
