SAP Store: Reinventing Digital Procurement for the Intelligent Enterprise

Executive Summary

Enterprise marketplaces are evolving into essential extensions of platform ecosystems, procurement infrastructure, and artificial intelligence (AI) transformation strategies. This report offers a comprehensive assessment of SAP Store, examining its role in SAP’s digital commerce model; its approach to solution tiers, in-app discovery, and commercial flexibility; and its expanding AI integration roadmap. The report captures SAP’s marketplace strategy not as a stand-alone commercial engine but as a targeted tool for driving adoption of SAP’s cloud portfolio.

For CxOs, the report explains how SAP Store enables contextual discovery, partner-led innovation, and subscription-driven commerce without departing from SAP’s core architecture. It explores SAP’s tiered partner model, Business Technology Platform (BTP) extension framework, and growing alignment with hyperscaler marketplaces. It also identifies SAP’s commercial and technical strengths while pointing to areas such as private offer orchestration, partner resell flexibility, and multivendor deal execution as priorities for improvement. Finally, the report outlines practical recommendations for enterprise customers and partners navigating SAP’s marketplace to accelerate value realization and integration across the SAP landscape.