Executive Summary
As with any new disruptive technology, social business remains a fractured and confusing market. From internally facing collaboration efforts to externally facing social networks, users seek clarity in terms of adoption – sharing the best practices and identifying where they fit in the maturity of their implementation. This Social Business research report examines the overall vendor landscape, provides insights into early adopter trends, applies the Constellation’s DEEPR technology adoption framework, and highlights best practices in social business adoption.
As the market continues to converge around trends in the Consumerization of IT (CoIT), Constellation recommends that adopters of social business prepare for a day when social business is just good business.