Executive Summary
About This Constellation ShortList™
Spatial computing has replaced the metaverse. Through high-fidelity pass-through technology, digital workflows, spatial screens, and 3D widgets overlay onto a user’s physical environment. Spatial computing brings new opportunities for brands and enterprises to bring their physical presence and 3D digital presences together in one unified offering to their stakeholders—customers, employees, partners, and suppliers. Previous efforts in extended reality (for example, AR/ MR/VR) have not succeeded in recreating the abstraction of the real world. The process to build AI generated worlds will be incremental, and the challenge of volumetric up conversion remains great.
Spatial computing design and services firms provide external capabilities for brands and enterprises seeking to begin their spatial computing journey. Much effort has been spent building industrial digital twins, context aware AI assistants, and introducing light with AR fashion glasses. Constellation estimates the overall spatial computing economy to be worth a market cap of $106.2 B by 2031.
Threshold Criteria
To be included in the Constellation ShortList, vendors need to support at least one of the universal spatial computing use cases and have at least 100 dedicated professionals focused on spatial computing platforms and spatial computing worlds. Constellation considers the following criteria for these service providers:
- Craft brand strategy
- Determine the desired business outcomes
- Design and build reusable digital assets
- Establish a practice in three or more spatial computing development platforms
- Successfully launch at least 50 brands or enterprises in two or more spatial computing environments
- Identify an experience strategy and engagement modality
- Apply analytics, automation, and AI for scale
- Use insights to power a data-driven digital network
- Support digital twins
- Work with world models
- Support for at least two metaverse use cases from the following list:
- Collaboration and meetings
- Recruiting
- Onboarding
- Training
- Internal comms
- Digital twins
- Advertising and search
- Marketing
- Sales
- Commerce
- Customer service and support
- Live events
- Gaming
The Constellation ShortList™
Constellation evaluates more than 50 solution providers categorized in this market. This Constellation ShortList is determined by client inquiries, partner conversations, customer references, vendor selection projects, market share, and internal research.
- ACCENTURE
ASCENDION
COGNIZANT
COMINTED LABS
DELOITTE
INFOSYS
JOURNEY
LANDVAULT
METALABS
POLYGONAL MIND
TATA CONSULTANCY
SERVICES (TCS)
THOUGHTWORKS
WIPRO
Frequency of Evaluation
Each Constellation ShortList will be updated at least once per year. There could be an update after six months, should the analyst deem it necessary.
Evaluation Services
Constellation clients may work with the analyst and research team to conduct a more thorough discussion of this ShortList. Constellation can also provide guidance in vendor selection and contract negotiation.