About This Constellation ShortList™
Much hype has been made about the metaverse. However, very few organizations have fully grasped the impact the metaverse will have on experiences and engagement for both the consumer world and the enterprise. More than just gaming worlds or hardware devices, the metaverse economy brings new opportunities for brands and enterprises to bring their physical presence and 3D digital presences together in one unified offering to their stakeholders—customers, employees, partners, and suppliers.
Previous efforts in extended reality (for example, AR/MR/VR) have not succeeded in recreating the abstraction of the real world. The process to build metaverse worlds will be incremental, and the challenge behind the metaverse is to create metaverse applications, which has been tedious, time-consuming, and slow so far.
Metaverse design and services firms provide external capabilities for brands and enterprises seeking to begin their metaverse journey. Constellation estimates the overall metaverse economy to be worth a market cap of $20.7T by 2030.
To be included in the Constellation ShortList, vendors need to support at least one of the universal metaverse use cases and have at least 100 dedicated professionals focused on metaverse platforms and metaverse worlds.
Constellation considers the following key criteria for these solutions:
- Craft brand strategy
- Determine the desired business outcomes
- Design and build reusable digital assets
- Establish a practice in three or more metaverse development platforms
- Successfully launch at least 50 brands or enterprises in two or more metaverse worlds
- Identify an experience strategy and engagement modality
- Apply analytics, automation, and AI for scale
- Use insights to power a data-driven digital network
Support for at least two metaverse use cases from the following list:
- Collaboration and meetings
- Internal comms
- Digital twins
- Advertising and search
- Customer service and support
- Live events
The Constellation ShortList™
Constellation evaluates more than 50 solution providers categorized in this market. This Constellation ShortList is determined by client inquiries, partner conversations, customer references, vendor selection projects, market share, and internal research.
- Cominted Labs
- Polygonal Mind
- Publicis Sapient
- Tata Consultancy Services (TCS)
- Wunderman Thompson
Frequency of Evaluation
Each Constellation ShortList will be updated at least once per year. There could be an update after six months, should the analyst deem it necessary.
Constellation clients may work with the analyst and research team to conduct a more thorough discussion of this ShortList. Constellation can also provide guidance in vendor selection and contract negotiation.