No Left v Right Brain – And Other Mythconceptions

November 10, 2014

I love this infographic on various urban myths that permeate our modern existence. By author, David McCandless, it visualises some of the most Googled myths and misconceptions – with larger bubbles indicating that it is a common search term. Some of my personal favourites include:

  • That you SHOULD wake sleepwalkers
  • That bats are NOT blind
  • There is no solid division between the LEFT and RIGHT hemispheres of the brain.

What surprises you?

1276_Common-Mythconceptions_Oct22nd

Gavin Heaton
Founder Disruptors Co
Gavin is the Founder of Disruptors Co, one of Australia’s leading independent strategy and innovation companies. Gavin advises firms on strategy, marketing, product development and innovation. He is also a member of the Orbits program, the influencer network of  award winning analyst and advisory firm, Constellation Research. Gavin advises boards and leadership on innovation strategy, marketing, data-driven product development and corporate venturing. Gavin is on the board of Vibewire, a youth-led social enterprise based in Sydney, Australia and on the Technology Advisory Group for Good2Give – the workplace giving platform. Read more
Published
November 10, 2014
Author
Gavin Heaton
Categories
Business Themes
Marketing Transformation Sales Marketing Next-Generation Customer Experience Innovation & Product-led Growth
Audience Role
Chief Customer Officer Chief Marketing Officer
Related Blog Posts

Results

Analyst Blog
January 12, 2026

Reflections on the Future and the Opportunity of Intelligent Work

Future of Work
As work shifts from collaborative to intelligent, what becomes more important: speed or velocity? The dominant message of SmartSheet ENGAGE was the declaration that its future would be focused on Intelligent Work Management (IWM).
Liz Miller
Analyst Blog
January 05, 2026

Monday's Musings: Davos 2026 - In A Spirt of Dialogue, Conversation Starters For Debate (Part 1)

Data to Decisions
Another year, another Davos. With 3000 official and 5000 unofficial attendees at UnDavos and a host of amazing side events, the beginning of the year marks a rite of passage for the C-Suite. While convening high above the Swiss Alps, these global leaders will quot;talkquot; about the state of world affairs and the economy.
R "Ray" Wang
Analyst Blog
December 29, 2025

News Analysis: Why 2025 Became The Age of AI

Data to Decisions
From AI breakthroughs to infrastructure investments, 2025 reshaped the tech landscape. CGTN's Sally Ayhan spoke to Ray Wang, Principal Analyst at Constellation Research, about the year's biggest tech milestones and what's driving competition heading into 2026.
R "Ray" Wang