It’s time for another edition of Infographic Friday. Today’s content comes to us from Genesco Sports Enterprises () and it includes some great statistics from this year’s FIFA Women’s World Cup, including:
- Tournament viewership and associated ad revenue
- Social media impressions and buzz
- U.S. Soccer fan demographics
Check out the full infographic below and click here to see the original version at the Genesco Sports Enterprises Facebook page.


Founding Editor, The Business of Sports
The Business of Sports
My name is Russell Scibetti and I have an extensive background in sports business, including CRM and database marketing, interactive and digital marketing, social media, corporate sponsorships and activation, and applied market research. From 2007 to 2014, I worked for Arizona State Athletics, Comcast-Spectacor (Philadelphia Flyers) and the New York Jets to manage and implement CRM, database marketing, market research and other technology-based sales and marketing initiatives.
In 2014, I joined KORE Software as their VP of Product Strategy, where I am responsible for the strategic vision, planning and development of the KORE ProSports Ticketing, Sponsorship and Suites/Premium software products. I earned my MBA in Sports Business from the W.P…
Read more