It’s time for another edition of Infographic Friday. Today’s content comes to us from Genesco Sports Enterprises (@GSE_Sports) and it includes some great statistics from this year’s FIFA Women’s World Cup, including:
- Tournament viewership and associated ad revenue
- Social media impressions and buzz
- U.S. Soccer fan demographics
Check out the full infographic below and click here to see the original version at the Genesco Sports Enterprises Facebook page.
My name is Russell Scibetti and I have an extensive background in sports business, including CRM and database marketing, interactive and digital marketing, social media, corporate sponsorships and activation, and applied market research. From 2007 to 2014, I worked for Arizona State Athletics, Comcast-Spectacor (Philadelphia Flyers) and the New York Jets to manage and implement CRM, database marketing, market research and other technology-based sales and marketing initiatives. In 2014, I joined KORE Software as their VP of Product Strategy, where I am responsible for the strategic vision, planning and development of the KORE ProSports Ticketing, Sponsorship and Suites/Premium software products. I earned my MBA in Sports Business from the W.P. Carey…...
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