Transforming Billing, Retail Strategy, and AI Marketing | DisrupTV Ep. 59

In Episode 59 of DisrupTV, hosts R “Ray” Wang and Vala Afshar engage with three industry leaders:

  • Jim Messer – Founder & CEO at goTransverse
  • Cheryl Sullivan – Chief Marketing and Strategy Officer at Revionics
  • Shaku Selvakumar – VP of Marketing at CognitiveScale

The discussion centers around the challenges and strategies in transforming billing systems, evolving retail strategies, and leveraging AI in marketing.

Key Takeaways

Revolutionizing Billing Systems

Jim Messer discusses the complexities of traditional billing systems and the need for transformation. He emphasizes the importance of adopting flexible, usage-based billing models to meet the demands of modern businesses and consumers. By leveraging advanced billing solutions, companies can enhance customer satisfaction and streamline operations.

Evolving Retail Strategies

Cheryl Sullivan highlights the shifting landscape of retail, focusing on the need for dynamic pricing and personalized customer experiences. She explains how Revionics' AI-driven solutions enable retailers to optimize pricing strategies in real-time, ensuring competitiveness and customer loyalty in an ever-changing market.

Leveraging AI in Marketing

Shaku Selvakumar explores the role of AI in marketing, particularly in personalizing customer interactions and predicting consumer behavior. She discusses how CognitiveScale's AI-powered platforms help businesses deliver tailored marketing messages, improving engagement and conversion rates.

Final Thoughts

Episode 59 underscores the interconnectedness of billing innovation, retail strategy, and AI in marketing. As businesses navigate the complexities of the digital age, integrating these elements into their core strategies is essential. By focusing on flexibility, personalization, and intelligence, companies can drive meaningful transformation and secure long-term success.

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Business Research Themes

Future of Work, Marketing Transformation, Next-Generation Customer Experience, Tech Optimization

Roles

Chief Customer Officer, Chief Digital Officer, Chief Executive Officer, Chief Financial Officer, Chief Marketing Officer, Chief People Officer, Chief Technology Officer