WD-40 CEO Steven Brass recently talked growth strategies including social influencers, digital sales and navigating the supply chain. But the big takeaway is that WD-40 is an AI and robotics play.
See: WD-40 touts commerce, ERP overhaul
Brass said:
"So AI data centers, drone technology around the world, particularly in agriculture is a massive growth area for us. And so tapping into that growth opportunity, again for the core product and for the more Specialist products. Growth areas like robotics, automation also need significant lubrication, et cetera. And so lots of growth opportunities across robotics, automation, drone technology. And actually, another big kind of trend out there is aging capital equipment. And so older equipment tends to need and even the automotive fleet today in the medium term is aging around the world. And so they are trends that are also kind of driving further kind of consumption. And then you've got some of the other big ones, right, growth of emerging markets. And so we're certainly tapping into that."