Lenovo's third quarter earnings report offered a glimpse into how high memory prices are going to impact consumer electronics. PCs and smartphones will take a hit on price increases, but Lenovo expects to make up the sales on higher-end servers and other gear.
Yang Yuanqing, CEO of Lenovo, said:
"The supply shortage and rising cost situation is precedented and still not finished. The DRAM cost increased by 50% last quarter, but the current quarter versus last quarter almost doubled again even with the contract price. So this structural imbalance between supply and demand is not simply a short-term fluctuation. It's likely to have a prolonged impact on the industry throughout this year.
Looking ahead, high material cost will probably constrain the demand for PC smartphone. But that's just from a unit volume point of view. But given the higher pricing and the market shifting to the premier segment because of AI PC, AI phone, we believe overall PC revenue will still grow year over year."

