In this issue, we have to talk about agentic commerce, given how much it was discussed at NRF this past week. The last time we addressed it was an intro to the topic; this time, we have more in-depth links for you to read. First, my take.

Salesforce has made some big MA investments to make its agentic vision a reality. But sometimes, the smaller deals that actually play into core go-to-market motions can have an outsized effect. This might be the case with the deal Salesforce announced yesterday.