Snowflake said it will acquire Observe to integrate observability tools into its platform.
With the move, Snowflake can extend into IT operations management software and keep their telemetry data within its AI Data Cloud.
According to Snowflake, the plan is to integrate its data and Observe's AI Site Reliability Engineer (SRE) to proactively head off production issues. Snowflake added that it will have one architecture based on Apache Iceberg and OpenTelemetry to manage the telemetry data for AI agents and adjacent applications.
Snowflake CEO Sridhar Ramaswamy said the complexity involved with AI agents and data applications means "reliability is no longer just an IT metric. It's a business imperative."
Key points include:
- Observe Site Reliability Engineer (SRE) uses a unified context graph that will enable Snowflake to correlate logs, metrics and traces.
- Telemetry data will be "treated as first-class data" in the Snowflake AI Data Cloud.
- By combining Snowflake data and Observe's platform, enterprises won't have to rely on sampling and short retention windows to manage costs.
- Terms of the deal weren't disclosed.
Here's a look at Observe's platform that will be connected to Snowflake.
