ServiceNow will give the US government discounts as high as 70% off list prices for upgrades to its Information Technology Service Management (ITSM) Pro and ITSM Pro Plus bundle.
The ServiceNow discounts, announced by the US General Services Administration, land as vendors line up to offer discounts to the US government for applications and AI services. Microsoft became just the latest vendor to give the US government a sweet deal on software. Microsoft is offering the Feds its suite of productivity, cloud and AI services including Microsoft 365 Copilot for no cost for up to 12 months.
Meanwhile, Google Cloud offered the US government discounts on Gemini and before that OpenAI and Anthropic lined up discounts. LLMs on sale: What happens when OpenAI, Anthropic offer Feds value meal pricing?
In 2025, the GSA announced agreements with AWS, DocuSign, Oracle, Elastic, Salesforce, Adobe, Google and Microsoft.
The ServiceNow discounts with the GSA also land a day after Salesforce touted government traction with Agentforce and said it would be going after the ITSM market. Key points about the GSA-ServiceNow deal include:
ITSM Pro and Pro Plus will be available at a 70% discount from the unrestricted user list price through September 2028. The bundle is designed for faster adoption of AI features.
ITSM Pro upgrade as a standalone option are available at a 40% discount off the Pro unrestricted user list price through September 2026.
