Gavin Heaton

Strengthening the Marketing-Sales InterlockDownload the report snapshotToday#39;s marketing and sales organizations are vastly different than they were even two or three years ago. The global financial crisis created ongoing impacts and the rise of digital and social media led…

Trends and Opportunities for Digital BusinessConstellation Research often takes a fresh look at the trends affecting digital transformation and the world of business. Rather than starting at the beginning of the calendar year and casting an eye over the following twelve months,…

#AnalyticsChat transcript and reach report On February 20, 2013, a Twitter based chat was hosted by R "Ray" Wang and Gavin Heaton on behalf of Anametrix. Over the course of an hour, this conversation attracted almost 600 tweets and 88 contributors. A highly…

How Marketing Automation Transforms Your Marketing in the Age of Conversation Market and Vendor Overview Today's marketers are consistently challenged to do more with less. Faced with an explosion in digital and social channels and an empowered and demanding customer base,…

How Mobile and Social Adoption Will Change Your Market Strategy The world is increasingly looking to Asia Pacific to power economic growth. But Asia Pacific is not just an economic juggernaut, it is also a petri dish showcasing the consumer behavior and business impacts that…

Five Stations on the Consumer Engagement Line The five forces of the Consumerization of Information Technology (CoIT) do not just affect the chief information officer (CIO). The impact of social media, Big Data, analytics, mobility, cloud computing and unified communications…