Filter Results
Results
Drew Bernard, the founder of Facebook app development firm Action Sprout, recently shared his “lessons learned” on content creation and how to make it more appealing (and thus viral) for advocate marketing. He says not only must content be relevant and informative to its audience, it must be “something that fans want to be personally connected with as it becomes part of their online personal narrative.”
Read on for five content strategies for advocate marketing to do just that.
Analyst Blog
View the tweet stream from Constellation's fourth annual Connected Enterprise innovation summit.
Analyst Blog
The winners of the SuperNova Awards will be announced tomorrow at the SuperNova Awards Gala Dinner on October 29, 2014 in Half Moon Bay, California. The gala dinner takes place on the first night of Constellation’s Connected Enterprise innovation summit.
Check back tomorrow to see who won!
Analyst Blog
Last week in Las Vegas Jive Software held their annual JiveWorld conference. In front of around 1600 people Jive talked about how their products and services enable people to "Work Better Together".
Analyst Blog
We have the opportunity to attend IBM Insight currently happening in Las Vegas, with over 12k+ attendees, Insight is the largest IBM conference, centering on BigData, Analytics, Content and of course Watson.
Analyst Blog
I was discussing definitions of Personally Identifiable Information (PII) with some lawyers today, one of whom took exception to the US General Services Administration definition: information that can be used to distinguish or trace an individual's identity, either alone or when combined with other personal or identifying information that is linked or linkable to a specific individual". This lawyer concluded rather hysterically that under such a definition, "nobody can use the internet without a violation".
Analyst Blog
Few technologies are so fundamental and yet so derided at the same time as public key infrastructure. PKI is widely thought of as obsolete or generically intrusive yet it is ubiquitous in SIM cards, SSL, chip and PIN cards, and cable TV. Technically, public key infrastructure Is a generic term for a management system for keys and certificates; there have always been endless ways to build PKIs (note the plural) for different communities, technologies, industries and outcomes. And yet "PKI" has all too often come to mean just one way of doing identity management. In fact, PKI doesn't necessarily have anything to do with identity at all. This blog is an edited version of a feature I once wrote for SC Magazine. It is timely in the present day to re-visit the principles that make for good PKI implementations and contextualise them in one of the most contemporary instances of PKI: the FIDO Alliance protocols for secure attribute management. In my view, FIDO realises PKI 'as nature intended'.
Analyst Blog
Not as a big surprise – it was rumored for some time – Amazon AWS today announced that it has opened another AWS region, based in Frankfurt, Germany.
Analyst Blog
Not a glib title, but reality, though maybe difficult to see as the three topics tend to be treated separately. Digital Business usually means private sector, whereas Smart Cities even at the level of improved user access to ‘retail’ style services, is very much Public sector. As a result adding increased awareness through the Internet of Things, IoT, is usually focused around one or the other. Sadly this isolation has the makings of an expensive mistake as maturity brings the Internet of Things, IoT, and the resulting data access into wider, shared usage.
Analyst Blog
My weekly video recap of the world of ENSW. Here's what I discuss this week:
Time to look what analytics really means - a manifesto - read hereAlan Lepofsky's (@alanlepo) presentation at Dreamforce - see it on slideshare hereIBM and SAP partner, put the HANA Enterprise Cloud (HEC) on top of IBM Cloud (CMS & SoftLayer) - read hereMy event report of Salesforce's Dreamforce conference, all about customer success, Analytics (no real ones - see above) Cloud and Lighting framework - read hereThe Dreamforce Takeaways Hangout with Natalie Petouhoff (@drnatalie), Alan Lepofsky and Ray Wang (@rwang0 - via email) - see it hereMy HR Tech 2014 takeaways Hangout - see it here (with my highlights of 29 vendor briefings + reminders on where I see Oracle, SAP & Workday).
Analyst Blog
Do your new, and exciting, moves into Digital Business make money? Well of course they do, or you wouldn’t be doing them, but is it really that simple? Many first steps don’t seem to be making as much money as expected, and do you really feel in full financial control of this new business activity with all its new technology based components? At the heart of this is a simple fact; I have yet to meet, or even hear of, a CFO from a traditional Enterprise who could put together a really accurate spreadsheet for a Digital Business unit.
Analyst Blog
A repeated refrain of cynics and "infomopolists" alike is that privacy is dead. People are supposed to know that anything on the Internet is up for grabs.In some circles this thinking turns into digital apartheid; some say if you're so precious about your privacy, just stay offline.
Analyst Blog
Distilling the important information out of the bulk of announcements made at Dreamforce is tough. Don't worry-- Holger Mueller, Dr. Natalie Petouhoff and Alan Lepofsky have absorbed, analyzed, and laid out everything you need to know about the Customer Success Platform, Analytics Cloud, and Lightning. If you're a CIO, CMO, HR technology buyer, or customer officer you can't afford to miss this Dreamforce rundown.
Analyst Blog
My top three takeaways from Dreamforce. 1. Customer Success Platform 2. The Analytics Cloud 3. Lightning
Analyst Blog
One of the many scoops at Dreamforce this year is the announcement of the Customer Success Platform. The idea behind what Salesforce is offering is that companies and brands need a way to connect with their customers in new ways. There are nearly trillions of devices, apps, cars, cameras, watches, etc… that could be connected. The thought being that– if everything was connected, brands could deliver better experiences that were more relevant. The result of that is to drive customer loyalty, advocacy and referrals and long-term customer lifetime value.
Analyst Blog
Another week, another security breach, or so it seems as the weeks go by, with each breach highlighting the importance of security, or the inadequacy of current security practices? Clearly Enterprises need to do better and as with operating and strategic issues it is an Executive Board who has the responsibility to lead on this. So are we approaching the whole question of ‘Security’ the right way?
Analyst Blog
Update: webinar recording now available
Join Alan Lepofsky, Holger Mueller, and Dr. Natalie Petouhoff for a Google Hangout to hear their analysis of the announcements at Dreamforce 2014!
Analyst Blog
Earlier today IBM and SAP announced a partnership to move the SAP HANA Enterprise Cloud onto IBM’s cloud.
Analyst Blog
Using the Four Pillars for optimum app development.
What are app development best practices for your business, and on what principles are they built?
You have to start with the four pillars whenever you are designing an app. It isn’t just something to go on a device, but an experience for the user that helps them get stuff done.
Analyst Blog
Over 6000 art directors, designers, artists, production professionals, influencers, and users descended to the LA Convention Center for the annual creative class pilgrimage known as Adobe MAX. This year's event lived up to all expectations with massive product announcements, important partnerships, and a delightful trademark Adobe Sneaks session.
Analyst Blog
A lot is being called analytics today – so it’s time to remind ourselves what ‘true’ analytics really are, and use this definition to force the abusers of the term analytics to call their offerings something else.
Analyst Blog