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Marketing Automation is Not Just For Marketers: Sales & Customer Service Need It Too!
As I was taking a briefing this morning by the CMO and team at Act-0n Software, I made the connection that is sorely needed between Marketing and Sales. Sales can often be found complaining that they’d have more sales if Marketing gave them better leads. And Marketing can often be found saying to sales, you’d […]
September 02, 2014
Analyst Blog
Constellation Announces 2014 SuperNova Award Finalists
Constellation Research celebrates champions of disruptive technology for fourth year
September 02, 2014
Press Release
Certified salesforce.com Professionals for Global System Integrators – Accenture leads the way
The salesforce.com System Integration and Solution Services market is accerlating more than any other major enterprise technology platform. The salesforce.com market is innovative and transforming the way enterprises and agencies engage with their customers, stakeholders and overall ecosystem. As a result … Continue reading →
August 31, 2014
Analyst Blog
Safeguarding the pedigree of Attributes
The problem of identity takeover The root cause of much identity theft and fraud today is the sad fact that attribute data - customer reference numbers, personal identifiers etc. - are so easy to copy. Simple numerical data like bank account numbers and health IDs can be stolen from many different sources, and replayed in bogus trans-actions. Our personal data nowadays is leaking more or less constantly, through breached databases, websites, online forms, call centres and so on, to such an extent that customer reference numbers on their own are no longer reliable....
August 31, 2014
Analyst Blog
Six Companies That Exemplify The Future Of Work
The first round of voting for the Constellation SuperNova Awards is over, and the judges have narrowed down the applications to six finalists in the Future of Work category:
August 29, 2014
Analyst Blog
SuperNova Award Finalists Announced
See who made the cut The judges' votes are in. Constellation Research is happy to announce the finalists for fourth annual SuperNova Awards for leaders in disruptive technology! The Constellation SuperNova Awards are the first and only awards to celebrate the leaders and teams who have overcome the hurdles of technology adoption to successfully introduce emerging and disruptive technologies to their organizations. Check back on September 9, 2014 when the polls open to the public, and you'll be able to cast your votes for your favorite SuperNova Award finalists!
August 29, 2014
Analyst Blog
FIDO Alliance Update: Identity Management Implications for a World of Digital Business
Premium Research
August 28, 2014
The Go-To Standards Body for Identity Management Protocols Sees First Products Released hbspt.cta.load(341263, 'fae0e0d6-b71e-4059-983d-a2a7eaadb7f3'); This is the latest installment in Constellation’s continuous coverage of the FIDO Alliance. This report examines what this latest iteration of the FIDO Alliance offers vendors and end user communities.
Speed Briefings at VMworld
It was a good VMworld conference in San Francisco, with a frenzy of announcements, an impressive ecosystem presence on the show floor and a dense briefing schedule. 
August 28, 2014
Analyst Blog
News Analysis: IBM Watson Announces Data Driven Discovery Solution
New Discovery Advisor Solution To Help Researchers Answer The Tough Problems Never Answered Before On August 28th, 2014 at the Museum of Art and Design in New York City, The IBM Watson group launched Discovery Advisor. The age of augmenented humanity has arrived. IBM Watson is augmenting humanity by combining artificial intelligence, natural language processing, dynamic learning, and hypothesis generation to render vast quantities of data intelligible to help humans make better decisions. Cognitive computing drives augmented humanity, where the sum of our collective insights and data can be served up at the right time in the right context. While this is hard to develop today, IBM Watson Discovery Advisor is as packaged as it gets in today’s market and customers looking to solve the tough innovation problems ahead should consider how this class of technologies can provide a unique competitive advantage.
August 28, 2014
Analyst Blog
Is the War Between Marketing and IT Over?
The strained relationship between marketing and IT departments, it’s a tale as old as time (well, at least as old as the invention of computers).
August 28, 2014
Analyst Blog
Twitter Kills More of Its Darlings-Tweet Analytics for All
The release of Twitter Analytics will stop external growth and investment in the Twitter ecosystem. It means that the plethora of businesses (large and small) that have sprung up thanks to the goldmine of real-time data available through social networks such as Twitter, Facebook and yes, even Google+ have one less reason to be. And thousands of less customers to attract. On that list will be everyone from Tweetreach to Hootsuite.
August 28, 2014
Analyst Blog
Infosec Doesn’t have to be a Four Letter Word
I wrote earlier this week about Identity and Access Management (IAM) and how it’s important for Infosec (Information Security) to be involved with projects early. The post generated a few comments and some commentary on twitter, mostly from Infosec folks. Some complained I was too harsh on Infosec (I wasn’t) while others worried that I didn’t go into enough depth (I didn’t). In my mind though, it raised the issue of why there is such friction between Infosec folks and the rest of IT.
August 28, 2014
Analyst Blog
Walked 6 Miles First Day of Electric Car
My walking was not the fault of the car; the car is great. The car is, however, part of a bleeding-edge ecosystem of apps, charging stations, employer support for sustainability, parking rules, university websites, and my commuting choices. I thought I had followed my own advice to work with all my human, organizational, and technological resources -- but it just wasn’t so.
August 27, 2014
Analyst Blog
Engaging engineers in privacy
Updated from original post January 2013. I have come to believe that a systemic conceptual shortfall affects typical technologists' thinking about privacy. It may be that engineers tend to take literally the well-meaning slogan that "privacy is not a technology issue". And I say this in all seriousness. I attribute blind spots to the developers' loose framing of "private" information. [...]
August 27, 2014
Analyst Blog
Why Do People Leave Jobs?
When I begin working with clients I work to understand what their ambassadors think about them. I look to their customers and suppliers to get a sense of what is working and what is not. But there is no better source of insight than a company’s employees. These are the people who are actively engaging and promoting the company every day. They are the face of the brand and are – in many instances – the custodian of customer experience. If an employee is having a bad day, your brand is likely to feel the impact.
August 26, 2014
Analyst Blog
Facebook to Fix Security Issue in iOS App
So, the downloading and use of a Facebook App could create security threats? Who'd have thunk it? Oh, wait...I could, and did right here on Huffington Post.
August 26, 2014
Analyst Blog
SuperNova Awards Finalists to be Announced August 28, 2014
This year's SuperNova Award finalists will be announced on August 28, 2014.
August 26, 2014
Analyst Blog
Event Report - VMware makes a lot of progress - but the holy grail is still missing
I had the chance to attend VMworld in San Francisco this week, blogged my Day 1 takeaways here, time to blog on the overall impressions of the event. 
August 26, 2014
Analyst Blog
Who’s on first?
I spend a lot of time talking about organizations enabling their employees through the use of mobile. It’s truly the only way to ‘win’ at this game. When you enable your users to be more flexible and agile they become more efficient and productive. What more could you ask for? The question always turns to how do you actually enable your people. You start with the FUN principle (Focus on the Users’ Needs) and you build apps that enable them to do what they need to do, when and where they need it. There are many issues with building apps and if you focus on their needs you get most of the way there. Yet, there is still the fundamental issue when building an app that someone can use it anywhere and at anytime. How do you know who that somebody is?
August 26, 2014
Analyst Blog
Market Move - Skillsoft announces agreement to acquire SumTotal - Creating a(nother) HCM vendor
On August 21st – during the usually more quiet summer months – Skillsoft announced that it has agreed with the SumTotal owners to acquire the company, bringing together its Learning capabilities with SumTotal’s talent management capabilities. 
August 25, 2014
Analyst Blog
First Take - VMware's VMworld Day 1 Keynote - Top 3 Takeaways
I am attending the VMware VMworld user conference held at Moscone Center in San Francisco, with 22000 other participants. 
August 25, 2014
Analyst Blog
Ikea Targets Millennials, Combines Sitcom and Reality TV Themes
Forsman & Bodenfors, Ikea’s Swedish agency, has turned to boxed themes to support the distribution of the retail giant’s latest catalogue (pun intended). However, like the popular Ikea Hacks generated by its loyal fans, Ikea’s new marketing effort has combined standard reality TV and sitcom themes to create innovative and captivating YouTube videos targeting Millennials.
August 25, 2014
Analyst Blog
Disruption from the Medieval to the Digital World
One of the most exciting and interesting projects I came across during my time working with IBM was the digitisation of the Vatican Library. A great humanist project, the Vatican Library was created during the Renaissance when books were literally hand crafted. Scribes, illuminators, binders and printers would work together to create objects that were […]
August 24, 2014
Analyst Blog
Meet the SuperNova Award Judges - Matrix Commerce
Part V of our "Meet the SuperNova Award Judges" series. Let's meet the group of commerce and retail thought leaders that are judging this year's SuperNova Awards. For the latest news on the digital commerce revolution, follow these folks on Twitter! Enjoy!
August 23, 2014
Analyst Blog

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