Executive Summary

Founded in 2010, Domo was born as a cloud-based data and insight platform aimed at business decision-makers. Conceived well after the first generation of business intelligence (BI) products and well into the democratized, self-service era of BI, Domo is, as the company’s leadership describes it, “an AI and data platform that puts data to work for everyone so they can multiply their impact on the business.” 

Domo is differentiated from analytics and BI rivals in offering an end-to-end data and analytics platform in the cloud, including data integration and data platform capabilities. It extends analytics and BI to users, partners, and end customers through embedded analytics, low-code app creation, and automated workflows, all aimed at driving business outcomes. The latest innovations include augmented capabilities, artificial intelligence (AI), machine learning (ML), and generative AI (GenAI) capabilities as well as the ability to build data- and insight-rich analytical applications and data-driven business workflows. 

This Offering Overview provides an in-depth look at Domo, identifies key differentiators, examines functional capabilities, and considers the platform’s strengths and weaknesses. Technology buyers should use this report to evaluate Domo for implementation. 

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