Pragmatic Advice on How to Get Started in Your Social Business Initiatives
Quark version of the Premium Ressearch Report: Demystifying Social Business: Optimizing the Campaign to Lead Process (Marketing)
This report focuses on the campaign to lead mega-use case, which addresses internal- and external-facing use cases. Internal use cases include data to campaign, campaign creation, and resource staffing. External-facing use cases include A/B/X testing, augmented events, feedback loops, lead generation and customer loyalty/VIP experience. These use cases should provide a starting point for mapping out the social and digital marketing journey.