About This Constellation ShortList™

Digital experience (DX) integrated platforms unite digital and analog customer-facing disciplines. With the rise of the cloud and the consolidation of vendor offerings, these platforms meet a growing demand for offerings that unite customer-facing analog and digital services. Moreover, the growing need to support digital transformation efforts has led to a confluence of ad tech, artificial intelligence, commerce, content management, customer experience solutions, data management platforms, internet of things (IoT), marketing automation, mass personalization at scale, and portals—all of which must be managed alongside analog systems.

While no complete solution exists today, this Constellation ShortList represents Constellation’s attempt to catalogue DX integrated platforms as they emerge and become business model platforms for brands and organizations.

Threshold Criteria

Constellation considers the following criteria for these solutions:

  • Ad management
  • AI and machine learning frameworks
  • API availability
  • Campaign to commerce
  • Content management
  • Data management platform
  • Developer resources
  • Digital asset management
  • Display management
  • Experience management
  • Testing and optimization
  • Master data management
  • Mobile app platform
  • Multivariate testing
  • Journey orchestration 
  • Personalization
  • Portal
  • Reporting and analytics
  • Search
  • Social management

The Constellation ShortList

Constellation evaluates over 50 solutions categorized in this particular market. This Constellation ShortList is determined by client inquiries, partner conversations, customer references, vendor selection projects, market share and internal research.

  • Acquia
  • Adobe
  • Episerver
  • IBM
  • Oracle
  • Salesforce Commerce Cloud
  • SAP
  • Sitecore

Frequency of Evaluation

Each Constellation ShortList evaluation will be updated every 180 days as needed.

Evaluation Services

Constellation clients may work with the analyst and research team to conduct a more thorough discussion of this ShortList. Constellation can also provide guidance in vendor selection and contract negotiation.

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