About This Constellation ShortList™
About Matrix Commerce
Matrix CommerceTM analyzes the disruptive pressures influencing the commerce paradigm. Commerce faces rapidly changing business models and new payment options that are often misunderstood and poorly integrated.
Matrix Commerce means the fusing of demand signals and supply chains in an increasingly complex world of buyers seeking frictionless buying experiences. Friction in this new world originates from new regulatory requirements, such as sustainability, taxation and privacy.
As the world revolves around the buyer, channels, demand signals, supply chains, payment options, enablers and big data will converge to create what Constellation coined in 2011 as Matrix Commerce. Matrix Commerce spans across disciplines as people, process and technologies continue to transform today’s commerce models. The goal is to deliver campaign to commerce with a customer-centric point of view.
About Digital Asset Management for High Volume Commerce
Digital asset management (DAM) enables brands to manage, deliver, analyze and renew all forms of digital content across all possible channels. Early adopters employ DAM solutions to manage content and context in order to drive customer experience and commerce. This category covers the vendors who can scale DAM for high- volume commerce.
Constellation considers the following criteria for these solutions:
- Content support
- Workflows and approvals
- Metadata management
- Taxonomy and automated ontologies
- Rights management
- Rendition management
- Analytics and reporting
- Integration with complementary systems
- High-scale transaction volumes
- Enterprise-scale security
- Machine learning and contextual recommendations
The Constellation ShortList™
Constellation evaluates more than 65 solutions categorized in this market. This Constellation ShortList is determined by client inquiries, partner conversations, customer references, vendor selection projects, market share and internal research.
- Aprimo DAM
Frequency of Evaluation
Each Constellation ShortList will be updated once per year. There could be an update after six months, should the analyst deem it necessary.
Constellation clients can work with the analyst and research team to conduct a more thorough discussion of this ShortList. Constellation can also provide guidance in vendor selection and contract negotiation.