About This Constellation ShortList™

Constellation Research estimates a $4.3B market for the global customer loyalty management market by 2020. Customer loyalty is a sub-segment of the overall customer experience market. Successful customer loyalty programs advance the relationship between an organization and its customers beyond the elementary transactional relationships concerned with pricing and convenience.

As organizations deliver on a brand promise, customers who believe in that mission or purpose will develop loyalty that results in the customer recommending products and services. Loyal customers will also continue the cadence of purchasing over a time and hold the belief that the brand or organization meets a higher purpose.

Customer loyalty solutions provide the capabilities to manage, track and influence the outcomes of loyalty.

Threshold Criteria

Constellation considers the following key criteria for these solutions:

  • Allows strategy design
  • Supports multiple loyalty programs
  • Website and ecommerce integration
  • Tracks loyalty currencies
  • Delivers customer profiling and preference management
  • Supports customer portals and communities
  • Easy reporting and complex analytics
  • Reward redemption
  • Installs in multiple industries
  • Integrates with leading CRM and POS solutions
  • Supports key privacy regulations
  • Applies ML and AI frameworks

The Constellation ShortList™

Constellation evaluates over 35 solutions in this market. This Constellation ShortList is determined by client inquiries, partner conversations, customer references, vendor selection projects, market share and internal research.

  • Annex Cloud
  • Brierley+Partners
  • Cheetah Digital
  • CrowdTwist
  • Epsilon
  • ICRTouch
  • Oracle Loyalty Cloud
  • SailPlay
  • SAS Software

Frequency of Evaluation

Each Constellation ShortList evaluation will be updated every 180 days as needed.

Evaluation Services

If you would like to put our extensive expertise in vendor selections and contact negotiations to work for you, please contact us at ShortList@constellationr.com.


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