About This Constellation ShortList™

Configure, price, quote (CPQ) software automates the sales-to-close process. These tools make it possible to configure products and offerings, help improve the accuracy of quotes, assure compliance with discounting and margin policies, accelerate the internal deal review process and provide customers with detailed quotes far more quickly than manual processes allow.

CPQ solutions connect finance, product and sales departments, linking product information and pricing policies with sales processes to generate and manage proposals. CPQ tools lighten the workload for salespeople and give customers better information faster. They also help to ensure pricing consistency and compliance with discount guidelines. CPQ tools can increase revenue through guided selling suggestions for complementary services or products. Some tools manage the contract process as well.

Many CPQ vendors focus on specific industry sectors, such as manufacturing, telecoms, retail, IT resellers and insurance. For the purposes of this list, we’ve focused on the vendors that provide CPQ capabilities across a broad range of industry sectors.

Threshold Criteria

Constellation considers the following criteria for these solutions:

  • Ease of use, user interface
  • Deal optimization/profitability modeling capabilities
  • Integration into CRM systems
  • Broad geographical reach for multilanguage/currency support
  • Workflow management
  • Guided selling
  • Sales accessibility
  • Analytics and role-based reporting
  • Post-sales support and community

The Constellation ShortList™

Constellation evaluates more than 20 solutions categorized in this market. This Constellation ShortList is determined by client inquiries, partner conversations, customer references, vendor selection projects, market share and internal research. Other considerations include whether a vendor has the broad geographical reach to support multicurrency/language considerations and manage the complexity around multiple lines of business to support growth.

  • Conga (formerly Apttus)
  • Infor CPQ
  • Oracle CPQ 
  • PROS Smart CPQ 
  • Salesforce CPQ
  • SAP Sales Cloud CPQ
  • Vendavo

Frequency of Evaluation

Each Constellation ShortList will be updated once per year. There could be an update after six months, should the analyst deem it necessary.

Evaluation Services

Constellation clients may work with the analyst and research team to conduct a more thorough discussion of this Constellation ShortList. Constellation can also provide guidance in vendor selection and contract negotiation.

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